Global Brand Manager, Craft Whiskies

Campari Group•New York, NY

22d•$101,175 - $134,900•Hybrid

About The Position

As part of the House of Brands, American Whiskey team, the Global Brand Manager, Craft Whiskey contributes to the development, activation, and geo-expansion of the Craft Whiskey portfolio globally, with a focus on Russell’s Reserve and Wilderness Trail. The Brand Manager of Craft Whiskey leads the strategic thinking and implementation of the Craft Whiskey portfolio, managing all stages of the global brand positioning process including annual Diagnostic and brand planning, creative development, performance tracking, market expansion analysis & recommendation, and Innovation pipeline management, under the guidance of the Global Senior Director, American Whiskey. Working closely with the Global Senior Director, American Whiskey, and in collaboration with cross-functional partners and local markets, the Global Brand Manager helps translate brand strategy into clear plans, tools, and initiatives that support consistent and effective execution across markets.

Requirements

5 years of experience in brand management, marketing, or business management, ideally within beverage, spirits, premium FMCG, or a related consumer goods environment.
Experience supporting NPD, innovation, or cross-functional marketing projects.
Undergraduate degree with emphasis in Marketing, Business, or a related field.
Brand management expertise
Ability to shift easily from operational to strategic matters
Strategic and analytical thinking
Cross-functional collaboration
Project management
Financial acumen
Digital marketing knowledge
Communication and influencing skills
Results oriented

Nice To Haves

Experience working on premium brands is preferred.
Exposure to global or regional brand management is preferred.
Master’s degree is a plus.
Experience in Whiskey or spirits is a plus.

Responsibilities

Supports the annual global strategic planning process in partnership with the Global Sr. Director, including contributing to brand and market-level forecasts, supporting inputs for the brand Long-Term Forecast, monitoring brand performance, profitability, and key market trends, and building the global market expansion plan.
Supports the development of category and brand growth initiatives.
Works with local markets to identify growth opportunities, activation needs, and localization requirements.
Develops marketing toolkits and strategic materials to guide local market execution across the marketing mix.
Supports the NPD process for the American Whiskey portfolio in collaboration with the American Whiskies team and cross-functional teams, including supporting the identification and assessment of innovation opportunities, contributing to the development of NPD concepts, preparing and coordinating briefs for packaging, liquid development, and agency partners, supporting validation processes, working with local markets to assess opportunity, relevance, and localization requirements, leading internal innovation process with project manager, and leading the development and execution of global launch plans and support tools.
Ensures brand equity coherence in partnership with the Global Senior Director and relevant local market teams.
Supports budget planning and tracking for the Craft Whiskey portfolio in partnership with the Global Sr. Director and Finance, including leading the development and tracking of the Craft Whiskey portfolio budget, monitoring monthly forecasts, actuals versus budget, and key spending variances, management of the PO process for the portfolio, identifying opportunities for efficiencies, synergies, and cost savings in A&P spending, and preparing budget updates and analysis to support decision-making.
Leads the development and rollout of brand creative campaigns, assets, and toolkits to strengthen brand equity and improve key funnel metrics, including contributing to insight-driven agency briefs and creative development processes, coordinating with key markets to ensure creative relevance, feasibility, and localization, leading the development and delivery of global marketing toolkits, helping ensure consistency of brand expression across markets and touchpoints, and tracking feedback from markets and supporting continuous improvement of creative assets and activation tools.