Global Brand Manager - BEYOND by Valvoline(tm)

Valvoline Global•Cincinnati, OH

28d•Hybrid

About The Position

Valvoline Global Operations, founded in 1866, is a pioneer in the automotive and industrial solutions industry, known for introducing the world's first branded motor oil. As an affiliate of Aramco, Valvoline Global Operations is committed to innovation and sustainable solutions. The company has a global presence and develops future-ready products and services. Their corporate values are Care, Integrity, Passion, Unity, and Excellence. Valvoline Global Operations is building a new Global Headquarters in downtown Cincinnati, opening in spring 2027, and is expanding its team. The new global standard starting in the first half of 2027 will be a four-day work week in the office, with Fridays being optional. This position offers relocation assistance to Cincinnati, OH.

Requirements

Bachelor's Degree in Marketing, Business, or related field
Minimum 5+ years of experience in brand management, product marketing, product management, B2B marketing, or commercial strategy.
Ability to create business momentum through leadership, collaboration, and influence.
Outstanding written, verbal, and presentations skills.
Expertise in product marketing, portfolio strategy, and P&L responsibility with a background in CPG, B2B tech marketing, or start-ups.
An ability to translate insights and technical features into differentiated value propositions.
Expertise across the full product life cycle with experience in idea generation, positioning, pricing, product launches, and lifecycle management.
Strong analytical abilities and able to find insights in numbers and solutions with incomplete / minimal data.
Humility, hunger, emotional intelligence, and comfort in fast-moving emerging markets.

Nice To Haves

MBA preferred or other relevant degrees
Experience in managing technically complex products, new product launches, integrated marketing programs, and cross-functional commercialization.
Background in data centers, IT infrastructure, enterprise technology, AI infrastructure, thermal management, or related B2B technology markets.

Responsibilities

Build Global Brand Strategy and Governance: Define how BEYOND by Valvoline™ wins globally by setting brand strategy, architecture, positioning, messaging standards, and value proposition discipline.
Generate Demand and Drive Commercial Performance: Build campaigns, customer journeys, content, events, and sales tools to create awareness, generate qualified demand, advance opportunities, and support sales.
Shape Portfolio, Positioning, and Launch Strategy: Own portfolio positioning, pricing support, launch readiness, competitive intelligence, lifecycle priorities, and claims development.
Own P&L Discipline and Marketing Budgeting: Partner with commercial leaders to develop budgets, monitor spend, assess revenue and margin performance, and support forecasting.
Activate Regional, Partner, and Customer Marketing: Equip regional teams, strategic partners, customers, OEMs, and system integrators with the necessary tools, programs, and plans to accelerate commercial momentum.