Global Brand Lead

Takeda•Boston, MA

1d•Onsite

About The Position

The Global Product Strategy group is part of the Strategy and Portfolio Development (SPD) team. SPD is focused on fueling the growth of Takeda through our inline portfolio, lifecycle management, and rich pipeline. Our key goal is to commercialize our unprecedented pipeline that includes best-in-class and/or first-in-class therapies, many of which have complex or under-developed markets. Takeda is currently developing zasocitinib (TAK-279), an oral, selective allosteric tyrosine kinase 2 (TYK2) inhibitor, in several immune-mediated diseases. As zasocitinib progresses towards its initial launch in plaque psoriasis, Takeda is actively preparing for a subsequent indication launch in psoriatic arthritis (PsA).

Requirements

University degree in marketing/business or life sciences; advanced degree preferred
10+ years pharma experience with strong track record in pre-launch / launch execution and global marketing roles
Experience in rheumatology, dermatology, immunology or close-related specialty areas strongly preferred
Demonstrated ability to translate strategy into end-to-end execution, including agency management, budget and timeline ownership, and delivery of launch-critical assets
Excellent communication/influencing skills, with ability to operate effectively across senior, cross-functional, and global stakeholders
Ability to work independently and drive outcomes with minimal direction in a fast-paced, evolving environment
Launch experience required
Seasoned marketer with in-line brand experience required (global)
Launch experience required (global)
Knowledge and experience with digital engagement among patients and HCPs
Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
Ability to understand and interpret medical information; working knowledge of evidence based medicine
Strong organizational skills and managing up and down
Learning agility, curiosity (aptitude for new technologies)
Adaptable to and comfortable with change on personal and organizational level
Demonstrable ability to present to large groups; able to translate complex data into actionable messages
Listening and understanding skills; ability to comprehend stakeholders’ points of view
Accountability and ownership; able to take calculated risk and allow others to take initiative
Collaborative problem-solver, confident to share his/her ideas with all levels of management
Good judgment and decision-making skills, with demonstrated evidence-based approaches
Able to challenge appropriately the status quo and provide alternative solutions
Team player, creating atmosphere of trust; helping others to learn and grow; actively seeking feedback
Build and foster meaningful relationships and interactions with cross-functional team members, including region/LOCs
Interaction with KOL, HCP and patient groups
Working across geographic and cultural boundaries
Ability to manage multiple projects and stakeholders simultaneously
Energy and drive – entrepreneurial spirit
Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine
High complexity: ability to juggle multiple priorities and successfully launch into a very competitive and established market
Able to think outside the box
Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP

Nice To Haves

Advanced degree preferred
Experience in rheumatology, dermatology, immunology or close-related specialty areas strongly preferred

Responsibilities

Support the development of the global commercialization strategy for TAK-279 in psoriasis
Develop the global positioning, brand identity and creative campaign in collaboration with the US team
Build the core promotional materials to enable the LOCs to successfully launch TAK-279 into the psoriatic arthritis market
Lead key differentiation initiatives to enhance the value proposition for TAK-279 in psoriasis
Drive translation of zasocitinib PsA global brand strategy into execution
Contribute to the refinement of the PsA brand strategy and translation of strategic direction into clear positioning, messaging, and brand narrative
Partner with Insights & Analytics to identify key customer and market insights to strengthen brand positioning and differentiation
Evolve the brand identity and creative campaign from psoriasis launch to ensure zasocitinib stands out in a competitive PsA market
Lead evolution of the global brand plan, incorporating regional / LOC stakeholders to ensure strategic alignment and market relevance
Build launch promotional materials to enable LOCs to successfully launch zasocitinib in PsA
Own end-to-end development of core global marketing materials (e.g. messaging platform, campaign assets, brand book, core visual aid), incorporating input from Regions and LOCs
Lead agency management and execution for development of materials, including briefing, feedback, timelines, and quality control
Translate insights into clear implications for brand strategy, messaging, and materials
Develop commercial congress assets and speaker materials to support LOC readiness and external engagement, including post-approval launch events
Partner with Launch Excellence to lead launch readiness reviews/exchanges with functions, regions and LOCs to identify risks, interdependencies, and mitigations
Support Global Launch Summit(s) to enable LOC preparedness
Partner with regions/LOCs to ensure successful launch, share best practices, and adapt global launch strategy based on early market learnings
Own timely delivery of launch tools, materials, and guidance to support region/LOC preparedness and competitive readiness