Global Brand Lead, ITP

Takeda•Cambridge, MA

6d•Hybrid

About The Position

The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial initiatives during pre-commercialization planning and early market development, translating early asset strategy into clear commercial priorities, and leading the development of brand identity, promotional campaigns, and key messaging with a view toward other indications. This role partners closely with Medical, Legal, and Regulatory teams to ensure materials are compliant, impactful, and clear, while actively collaborating with a fully integrated cross-functional team, including regional and country stakeholders. The position ensures alignment across a complex, matrixed organization on the early Global Brand Plan to support organizational readiness, consistently integrates regional and country insights into commercial strategies, and contributes to sub-team deliverables as needed. Additionally, the role supports internal business planning by contributing to major planning processes (such as the Global Brand Plan, long-range forecasts, and budget cycles), manages OPEX and monitors performance against key marketing initiatives, and oversees external partners to ensure timely, high-quality execution of projects.

Requirements

University degree in marketing/business or life sciences; advanced degree is a plus
8+ years pharma experience; specific experience in therapeutic area or rare disease is a plus
Experienced marketer with in-line brand experience required (US or global)
Launch experience preferred (US or global)
Excellent communication/influencing skills
Experienced marketer with in-line brand experience required (US or global)
Launch experience preferred (US or global)
Knowledge and experience with digital engagement among patients and HCPs
Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
Ability to understand and interpret medical information; working knowledge of evidence based medicine
Strong organizational skills and managing up and down
Learning agility, curiosity (aptitude for new technologies)
Adaptable to and comfortable with change on personal and organizational level
Demonstrable ability to present to large groups; able to translate complex data into actionable and simple messages
Listening and understanding skills; ability to comprehend stakeholders’ points of view
Accountability and ownership; able to take calculated risk and allow others to take initiative
Collaborative problem-solver, confident to share his/her ideas with all levels of management
Seeks management approval prior to committing resources or making irreversible decision
Good judgment and decision-making skills, with demonstrated evidence-based approaches
Able to challenge appropriately the status quo and provide alternative solutions
Team player, creating atmosphere of trust; helping others to learn and grow; actively seeking feedback
Build and foster meaningful relationships and interactions with cross-functional team members, including region/LOCs
Working across geographic and cultural boundaries
Ability to manage multiple projects and stakeholders simultaneously
Energy and drive – entrepreneurial spirit
Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine
High complexity: multiple products with multiple indications with expected competition
Able to think outside the box
Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP

Nice To Haves

Advanced degree is a plus
Specific experience in therapeutic area or rare disease is a plus
Launch experience preferred (US or global)
Launch experience preferred (US or global)

Responsibilities

Drive global commercial initiatives as part of the pre-commercialization planning or early market building efforts
Translate early asset strategy into actionable commercial priorities
Drive the development of the brand identify, promotional campaign and key messages with view for other indications
Collaborate with Medical, Legal, and Regulatory to ensure all materials are compliant while maximizing impact and clarity
Actively partner with a fully integrated cross-functional team and work closely with regions and key countries
Be responsible for aligning the matrixed organization on the early Global Brand Plan to ensure organizational readiness
Ensure the regional/country voice and feedback is consistently captured and well-integrated in the commercial initiatives
Support all relevant sub-teams and input into their deliverables as needed
Support internal business planning, drive OPEX management and manage external partners
Contribute to key planning deliverables (e.g., Global Brand Plan, LRF inputs, budget cycles), ensuring alignment across functions and consistency with overall strategy
Ensure internal OPEX management and monitor performance vs. plan on key marketing growth initiatives
Manage external partners/ vendors and ensure timely, high-quality project execution