Gifting & Direct Mail Program Manager

Motive•San Francisco, CA

28d•$76,000 - $116,000•Remote

About The Position

We’re looking for a creative, results-driven marketer to lead Motive’s global gifting and direct mail programs within the Field Marketing organization. In this role, you’ll design and scale campaigns that drive meetings, accelerate pipeline, and create meaningful connections with prospects and customers across our Enterprise and Mid-Market segments. You’ll collaborate closely with regional Field Marketing, Campaigns, Sales, SDR, and Marketing partners to bring Motive’s brand to life through thoughtful, personalized experiences that span regions and segments. This is an opportunity to take a fast-growing channel to the next level—combining creativity, operational excellence, and measurable business impact. You’ll own, scale, and optimize Motive’s global Direct Mail and Gifting Program, driving measurable ROI through creative, personalized experiences that convert target accounts and deepen customer relationships. The ideal candidate balances strategic thinking, operational rigor, and a passion for testing and learning what works to drive tangible results.

Requirements

4+ years of B2B marketing experience in Field Marketing, Demand Generation, or ABM within SaaS or technology companies.
Hands-on experience running direct mail or gifting programs using platforms like Sendoso, Postal.io, or Reachdesk.
Strong project management and organizational skills, with experience coordinating across time zones or global teams.
Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals.
Analytical mindset with experience tracking and communicating ROI and pipeline impact.
Creative thinker who enjoys blending strategic vision with hands-on execution.
Excellent written and verbal communication skills, with strong attention to detail and brand consistency.

Responsibilities

Own the strategy, execution, and global coordination of Motive’s direct mail and gifting programs spanning North America and select international regions.
Partner cross-functionally with Field Marketing, Campaigns, Sales, and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities.
Manage vendors and gifting platforms to ensure a consistent brand experience, operational efficiency, and localized execution across all regions.
Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline.
Measure and analyze program performance, tracking gift-to-meeting, meeting-to-opportunity, and pipeline conversion metrics to identify what drives the strongest ROI.
Collaborate with Marketing Operations and Analytics to ensure proper campaign setup, attribution, and visibility within Salesforce and marketing dashboards.
Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity.
Oversee global swag strategy and inventory management, ensuring alignment with brand standards, regional needs, and event or gifting programs to maximize impact and operational efficiency
Own budgets and reporting for global gifting initiatives, continuously optimizing spend to deliver measurable business outcomes.