Generosity Innovation Associate
About The Position
FanDuel is looking for a Generosity Innovation Associate to drive our customer retention and marketing innovation. You will play a key role on the Generosity Transformation team, driving reward innovation across the org, collaborating with multiple departments including but not limited to Customer Marketing, Brand, Commercial, Data Science, Product, and Ops. This is an exciting opportunity to help elevate revenue-driving marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Requirements
- 2+ years experience working in an innovation / transformation capacity; 3+ years total experience
- Experience working on complex innovation initiatives
- Strong organizational skills and effective at project management
- Strong understanding of Customer Marketing platform metrics
- An avid sports and gaming fan, and have played FanDuel or competitive products
Nice To Haves
- Experience with creating and managing marketing campaigns from start to finish preferred
- Bachelor’s degree or equivalent industry experience preferred
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Responsibilities
- Support design and rollout of new generosity initiatives.
- Develop and maintain documentation of customer pain points across rewards and promotions (personalization, choice, etc.) using internal research, customer feedback, and competitive benchmarking.
- Identify and test rewards mechanics that increase customer engagement and value.
- Collect and define work requirements and maintain a continuous feedback loop amongst stakeholders.
- Monitor competitive landscape for emerging loyalty mechanics and reward innovation; document findings and recommend response strategies.
- Develop a deep understanding of FanDuel’s business and competitive positioning as well as the sports wagering landscape to inform recommendations.
Benefits
- Health plans to choose from (some as low as $0 per paycheck)
- Programs for fertility and family planning
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus
- Long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
