Generalist Marketing Designer - Freelance

Right Side Up • Austin, TX

1d

About The Position

Right Side Up is building an ongoing talent collective of freelance generalist marketing designers to meet recurring needs across its clients; this is not an internal full-time role or a single current client opening. The role is a hands-on, production-focused individual contributor position, typically supporting engagements for 15–20 hours per week. The designer owns day-to-day production across email, direct mail, web, and display, and is expected to work independently without requiring a creative director to provide the thinking.

The work includes building responsive email designs within an existing component library; designing web and landing pages in Figma using an established design system and auto-layout; and preparing print-ready direct mail files in InDesign, including color setup and vendor-ready specifications. The designer may also support display and affiliate banner production as volume requires and partners with an in-house creative lead to align on brand standards and priorities. Experience in finance or another highly regulated industry is a plus.

Requirements

• At least 5 years of experience as a generalist marketing or production designer.
• A strong portfolio spanning email, direct mail/print, and web/digital design, demonstrating typography and layout craft across those formats.
• Proficiency in Figma, including auto-layout and working within an existing design system built by someone else.
• Experience using InDesign for print production and mail file preparation.
• Comfort moving between polished digital design and technical, detail-heavy production work.
• Ability to work independently within a lean, fast-moving team with minimal oversight.

Nice To Haves

• Background in finance or another highly regulated industry.

Responsibilities

• Own day-to-day production across email, direct mail, and web and display design.
• Build and assemble responsive email designs within an existing component library.
• Design web and landing pages in Figma, working within an established design system and using auto-layout.
• Prepare direct mail files for print, including color setup and compliance-ready specifications.
• Support display and affiliate banner production as volume requires.
• Partner closely with an in-house creative lead to stay aligned on brand standards and priorities.

What This Job Offers

• Education Level: No Education Listed