Generalist Marketer - Product Marketing Leaning

FleetWorks • San Francisco, CA

38d • Onsite

About The Position

The freight industry is a two-sided marketplace that moves over a trillion dollars in goods each year, but the communication between the two sides—Carriers and Brokers—is often broken, manual, and inefficient. FleetWorks is fixing that. FleetWorks is building AI agents that automate the heavy lifting for both sides of the transaction, transforming a chaotic booking process into a modern, intelligent workflow. To succeed, we need a strategic storyteller who can speak two languages fluently: the operational, speed-focused language of brokers, and the relational, trust-based language of carriers. We are looking for a creative builder to join us in San Francisco and own our product positioning and packaging from the ground up. You will be the strategic hub between Product, Sales, and the market, defining how we sell our vision to two distinct audiences without ever contradicting our core brand promise.

Requirements

• Comfortable with competitive markets: You have experience marketing products in crowded, noisy industries (e.g., fintech, adtech, cybersecurity). You know how to carve out space, differentiate, and win when features are commoditized and attention is scarce.
• Dual-Audience Expertise: You have experience marketing to different stakeholders within the same industry. You understand how to segment messaging so that it lands perfectly with one group without alienating the other.
• Breakthrough creative thinker: Marketing is changing rapidly and competition for attention is steeper than ever. You instinctively find ways to take marketing plans and creative the extra mile to break through the noise.
• A "Builder" Mindset: You have a startup mentality and thrive in ambiguity. You can develop high-level strategy for a product launch one hour and be deep in the weeds of editing landing page copy the next.
• Exceptional Storytelling: You can distill complex technical capabilities (like conversational AI) into simple, human benefits. You are a strong writer who values clarity over jargon.
• AI Native: You view AI not as a shortcut for quality, but as a lever for speed and scale. You know how to prompt, iterate, and refine AI outputs to meet a high bar.

Responsibilities

• Own Positioning & Packaging: Develop distinct value propositions, pricing strategies, and packaging for our Carrier and Broker products. You will define how we win on both sides of the marketplace.
• Master the Multi-Audience Narrative: Craft messaging that resonates with the specific pain points of a freight broker and a carrier while maintaining a cohesive "FleetWorks" brand voice that retains trust from both sides.
• Build Breakthrough Product Launches: Coordinate releases with product and sales to ensure every release lands with impact and clarity. Create enablement materials that drive adoption across both audiences.
• Bridge the Gap: Act as the translator between the product team’s technical innovations and the market’s needs. You will synthesize feedback from both audiences to influence the roadmap.
• Build the Growth Engine: Create the collateral, case studies, and sales enablement materials that help our growth teams close deals and our users realize value immediately.
• Execute Multi-Channel Campaigns: Own end-to-end execution—email, video, social, landing pages. Write copy, direct creative, run A/B tests, iterate fast. You’ll have the AI tools you need at your disposal to move quickly in bringing your breakthrough creative ideas to life.

Benefits

• Top tier cash and equity compensation: We aim to be above the 75th percentile for high-growth startups.
• Competitive benefits: Medical, dental, and vision.
• SF HQ Culture: A vibrant in-office culture in San Francisco where we build, learn, and solve hard problems together in person.
• High-velocity growth: The opportunity to learn quickly, shape a brand from scratch, and be rewarded for your impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed