Product Marketer

Fullsteam•Pittsburg Landing, TN

2d•$81,000 - $103,000

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. The Field Services Group(FSG) at Fullsteam is a group of SaaS companies that serve field service businesses across a broad range of services including cleaning, HVAC, electrical, pest control, landscaping, and specialty contractors. Our mission is to deliver technology that simplifies operations, enhances customer experience, and accelerates revenue for service-based businesses. FSG operates as a unified team with shared go-to-market strategies, centralized operations support, and coordinated technology investments—while retaining the vertical expertise and brand equity of each business unit. Job Summary: We are seeking a strategic and execution-oriented Product Marketer to lead go-to-market efforts across Fullsteam’s Field Services SaaS portfolio. This role is responsible for launching new features, crafting compelling messaging, and ensuring our internal teams and customers are aligned and excited about what we have to offer and what’s coming next. You will work across six businesses and serve as a bridge between Product, Sales, Customer Success, and Marketing to drive adoption, engagement, and growth. This is a high-impact role for someone who thrives on bringing new ideas to market and aligning teams around a shared narrative.

Requirements

Strong understanding of B2B SaaS go-to-market strategy and product positioning
Ability to collaborate cross-functionally across product, sales, and marketing teams
Exceptional communication skills—both written and verbal
Skilled at transforming technical details into compelling customer-facing content
Organized and proactive, with the ability to manage multiple launches and priorities
Insightful in using customer, market, and competitive research to guide decisions
Confident facilitator for internal trainings, demos, and stakeholder alignment sessions
3+ years of experience in B2B SaaS marketing, preferably in a Product Marketing role
3+ years of experience in field services preferred
Proven experience launching products or features and driving internal GTM alignment
Strong writing and messaging skills with experience creating enablement materials
Experience with both Enterprise and SMB audiences and understanding of their differing needs
Proficiency in tools such as HubSpot, Salesforce, and other enablement or analytics platforms
Self-starter comfortable working in a fast-paced, build-stage environment

Responsibilities

Develop and execute go-to-market plans for product launches and major enhancements
Translate technical features into benefit-driven messaging for Enterprise and SMB audiences
Coordinate internal enablement with Sales, Support, and Customer Success teams
Create positioning, messaging, and competitive differentiation assets
Partner with the content creator and growth marketer to build multi-channel launch campaigns
Produce enablement materials such as battle cards, sales scripts, and sales aids
Conduct market, customer, and competitive research to inform strategy
Track KPIs related to product adoption, engagement, and retention, and refine GTM plans accordingly

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