Product Marketer
About The Position
We are looking to add another builder to our fast-growing team, bringing deep product marketing expertise. You will be the bridge between our engineering team and the market—translating what we build into why it matters for our customers. Working alongside our GTM Marketer, you will own the product narrative end-to-end: from competitive positioning and launch strategy to the sales collateral that closes deals. This role is for someone who loves going deep on technical products and can articulate complex capabilities in ways that resonate with both technical buyers and business stakeholders. You'll be embedded with product and engineering, shaping how we bring new capabilities to market and ensuring our sales team has the tools they need to win.
Requirements
- 5+ years of product marketing experience, with a track record of bringing technical products to market
- Ability to quickly internalize complex technical concepts and translate them into clear, differentiated positioning for multiple buyer personas
- Experience building sales enablement programs and collateral that demonstrably impact pipeline and win rates
- Strong cross-functional instincts—you know how to work with product, engineering, and sales without needing everything defined for you
- Excellent written and verbal communication skills, with a portfolio that demonstrates crisp messaging and storytelling
- Comfort with ambiguity and the pace of an early-stage company; you thrive when building from scratch
- Experience at a startup or rapidly growing company and performs well under pressure
Nice To Haves
- Background in enterprise infrastructure, developer tools, or AI/ML products
- Experience marketing to public sector or regulated industries
- Familiarity with the AI agent and workflow orchestration landscape
- Experience with product-led growth motions alongside enterprise sales
Responsibilities
- Own product positioning and messaging for the Lemma platform, translating technical capabilities into compelling value propositions for enterprise and public sector buyers
- Lead product launches from positioning through execution, coordinating across product, engineering, sales, and marketing to drive awareness and adoption of new features and capabilities
- Build and maintain competitive intelligence—track the AI infrastructure landscape, identify our differentiated strengths, and equip sales with battle cards and objection handling
- Create sales enablement assets including product one-pagers, technical briefs, customer case studies, demo scripts, and ROI frameworks
- Develop and refine customer evidence programs—capture and amplify customer success stories that demonstrate Thread's impact on real workflows
- Partner closely with our GTM Marketer to ensure product messaging flows seamlessly into broader brand campaigns, demand generation, and ABM efforts
- Collaborate with product and engineering to influence roadmap priorities based on market feedback, competitive dynamics, and customer needs
- Serve as a product expert in customer-facing contexts, supporting sales on strategic opportunities and contributing to webinars, events, and thought leadership content
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
