Associate Product Marketer

AAA Mountain West Group • Walnut Creek, CA

5d • $110,387 - $165,580 • Hybrid

About The Position

Reporting to the Product Manager or Director, Product Management, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.

Requirements

• Strategic leadership skills
• Proficient in financial and analytical thinking and analyses
• Effective communication and presentation skills; team influencer and problem solver
• Proven digital marketing experience (search and paid advertising)
• College degree
• 3-5 years related work experience

Responsibilities

• Manage key business KPIs to accomplish strategic goals
• Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans.
• Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
• Monitor competitor activities, including pricing, promotion, new product launches, advertising
• Manage marketing budget, including budget tracker, PO's and invoicing
• Perform ad-hoc projects as needed to support Product Marketing Manager
• Guide advertising agencies and production vendors to execute communication plan
• Assist in vendor negotiations and selection to control expense
• Prepare materials with creative agencies
• Responsible for effective digital campaign design, deployment, and continuous lead optimization
• Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leads

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level