General Sales Manager
About The Position
MISCOwater, a UFT company is the leading Manufacturers' Representative of process equipment for Water, Wastewater, & Industrial treatment in Arizona, California, Colorado, Idaho, Montana, Nevada , New Mexico, Texas, Utah, and Wyoming. We specialize in providing reliable, proven, innovative and life cycle cost-effective solutions for municipal wastewater treatment and municipal water treatment. We represent over 50 companies that provide quality process equipment. MISCOwater’s industry-leading growth (3x) over the last five years has created the need for an experienced, professional General Sales Manager with acute attention to detail, process and resource management. This role leads the commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. It is an operator-first role, not a traditional sales leader position. This position will require travel to MISCOwater locations.
Requirements
- 10+ years of sales leadership experience
- Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
- Proven experience leading and managing distributed sales teams across multiple territories or regions
- Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
- Strong background in sales operations, process development, forecasting, and resource management
- Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
- Strong analytical, organizational, and communication skills with exceptional attention to detail
Responsibilities
- Own the Commercial Operating System
- Establish and enforce consistent sales cadence
- Drive CRM discipline and pipeline hygiene
- Standardize opportunity tracking and forecasting
- Implement KPIs and performance dashboards
- Lead Forecasting & Pipeline Integrity
- Consolidate territory forecasts into a company forecast
- Hold Area Sales Managers (ASMs) accountable for forecast quality
- Monitor pipeline coverage and conversion
- Provide forward revenue visibility to leadership
- Own Performance Management
- Define performance expectations
- Manage/Partner performance reviews
- Drive PIPs and sales personnel decisions in partnership with ASMs
- Align compensation with outcomes
- Lead Hiring & Talent Development
- Own end-to-end hiring process
- Partner with ASMs on hiring decisions
- Coordinate onboarding with Director of Sales Performance
- Build sustainable talent retention and pipeline
- Manage Escalations
- Serve as primary escalation point
- Resolve customer, OEM, and internal conflicts
- Maintain alignment and accountability
- Drive OEM Performance
- Own Tier 2 OEM performance
- Conduct OEM reviews
- Drive corrective actions
- Support Tier 1 relationships with President
- Partner with ASMs
- Support territory planning
- Guide execution without taking over deals
- Ensure consistency in engagement and prioritization
- Oversee Marketing
- Own marketing plan and execution
- Coordinate digital tools and branding
- Support pipeline generation
- Liaise with IT
- Act as commercial IT interface
- Ensure CRM and systems functionality
- Improve sales technology stack
- Execute Risk Mitigation
- Support risk planning
- Drive execution of mitigation strategies
- Manage commercial risks proactively
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
