General Sales Manager - Audi of West Houston

Sonic Automotive•Houston, TX

13d•Onsite

About The Position

The General Sales Manager will lead the dealership’s sales operations with a focus on growth, profitability, and customer experience. This is a high-impact leadership role responsible for shaping sales strategy, developing top-performing teams, and ensuring seamless alignment across departments. The ideal candidate brings proven executive-level leadership skills and the vision to help drive the continued success of one of the nation’s premier Audi dealerships.

Requirements

Minimum 5+ years of progressive dealership leadership experience, including time as a General Sales Manager or Sales Director.
Demonstrated ability to lead large, high-performing sales teams while driving profitability, customer satisfaction, and operational excellence.
Strong business acumen with experience in sales strategy, financial performance, inventory management, and cross-departmental collaboration.
Exceptional leadership presence with the ability to inspire, coach, and develop future leaders.
Strategic thinker with the ability to make data-driven decisions and adapt quickly in a dynamic retail environment.
Strong interpersonal and negotiation skills with both customers and internal stakeholders.
Valid driver’s license and clean driving record.
Must be authorized to work in the USA and able to pass pre-employment screenings.

Nice To Haves

Audi brand experience is preferred.

Responsibilities

Lead the sales department to achieve unit volume, gross profit, and overall financial objectives on a daily, monthly, and yearly basis.
Partner with dealership leadership to develop and execute sales strategies that maximize market share and profitability.
Forecast monthly and yearly sales performance, including departmental goals, unit sales mix, and gross objectives.
Work closely with individual sales managers and associates to set targets, review results, and implement improvement plans.
Conduct daily and weekly sales meetings to align the team on performance goals, strategy, and customer engagement best practices.
Oversee inventory management, ensuring proper mix and age of new and pre-owned vehicles to support sales velocity and profitability.
Collaborate with Service and F&I leadership to deliver a seamless, customer-first sales and ownership experience.
Recruit, train, coach, and mentor sales managers and associates, building a strong pipeline of future leaders.
Monitor performance metrics and commission structures to ensure fair, motivating, and performance-driven compensation plans.
Champion factory programs, brand standards, and compliance initiatives to deliver a premium Audi experience.
Maintain accountability for safety, compliance, and professional development across the sales department.