Newport Aquarium General Sales Manager

All Career•Newport, KY
•Onsite

About The Position

A critical part of this role is ensuring that what we sell can be delivered exceptionally. The General Sales Manager will work closely with Catering/Food & Beverage, Operations, Marketing, Revenue and other internal partners to develop compelling products, evaluate opportunities, establish appropriate expectations and ensure a seamless transition from sale to execution. This role is expected to operate with a high degree of autonomy, accountability and business judgment while maintaining proactive communication and alignment with the Director of Sales & Marketing. The successful candidate will be a strong sales leader, an effective people manager, a collaborative business partner and someone who identifies opportunities and challenges early and brings solutions forward.

Requirements

  • 7+ years of progressive sales experience, including at least 3 years leading and developing a sales team.
  • Experience within hospitality, attractions, tourism, entertainment, events, venues or a related industry strongly preferred.
  • Demonstrated success developing and executing sales strategies that drive measurable revenue growth.
  • Experience leading group sales, private events or other sales requiring significant cross-functional operational execution.
  • Strong understanding of prospecting, account development, pipeline management, forecasting, pricing, negotiation and closing.
  • Proven ability to lead, coach and hold a sales team accountable while creating an engaged, high-performing culture.
  • Strong business and financial acumen with the ability to balance revenue opportunity, profitability, operational feasibility and client experience.
  • Excellent judgment with the ability to operate independently, anticipate challenges and determine when broader leadership involvement is needed.
  • Strong relationship-building and communication skills with demonstrated success working collaboratively across departments and levels of an organization.
  • Strong CRM, sales technology and analytical skills with the ability to use data to manage performance and inform business decisions.
  • This is an authorized driver position which requires a valid driver’s license and a clean driving record for the past 36 months.
  • Ability to thrive in a fast-paced, collaborative environment with changing priorities and business needs.
  • Successful completion of a criminal background and credit check.
  • No impairment of sight, smell, hearing, touch, balance and agility of movement which might interfere with ability to work.
  • Physical strength, including the ability to lift up to 25 pounds.

Responsibilities

  • Lead the development and execution of Newport Aquarium’s annual sales strategy, business plan and revenue goals across group sales, private events and assigned sales channels.
  • Own departmental sales forecasting, budgeting, pipeline management and performance reporting, using data and market insights to identify opportunities and drive profitable revenue growth.
  • Develop new business while strengthening existing accounts, partnerships and relationships throughout the regional hospitality, tourism, corporate, association, education and event communities.
  • Lead, coach and develop a high-performing sales team with clear expectations, measurable goals, regular performance feedback and consistent accountability.
  • Build a proactive sales culture focused on prospecting, relationship development, pipeline growth, negotiation, conversion and closing, while regularly monitoring individual sales activity and performance.
  • Provide leadership and oversight of group sales and private events from lead generation and contracting through successful operational handoff.
  • Partner closely with Catering/Food & Beverage to develop competitive and profitable event offerings and ensure client commitments, event requirements and expectations can be successfully executed.
  • Serve as a strong cross-functional partner to Operations, Marketing, Revenue, Finance and other departments, engaging appropriate stakeholders early when sales opportunities may impact staffing, capacity, operations, profitability or the guest experience.
  • Take ownership of the day-to-day operation and performance of the Sales department, establishing effective processes and standards that support consistency, accountability and efficiency.
  • Ensure sales activity, CRM records, contracts, client information, event details and forecasts are accurate, timely and appropriately communicated.
  • Maintain proactive and transparent communication with the Director of Sales & Marketing regarding performance, forecasts, team development, significant business opportunities, risks and decisions requiring leadership awareness or alignment.
  • Exercise sound independent judgment while recognizing when broader leadership involvement is needed, identifying potential challenges early and bringing forward recommended solutions.
  • Maintain knowledge of regional market conditions, competitive offerings, customer needs and industry trends to inform sales strategy and identify new opportunities.
  • Represent Newport Aquarium at industry meetings, conferences, networking events and other business-development opportunities.
  • Participate in the Manager on Duty program requiring occasional weekend and holiday shifts.
  • Perform other related duties and leadership responsibilities as assigned.

Benefits

  • Comprehensive medical, dental, and vison insurances
  • 40 sick hours, 40 personal hours, 8 Holidays, 80 Vacation Hours annually
  • Profit Sharing and 401K Plan with company match
  • Free entrance for you and your dependents which extends to most Herschend Enterprises’ properties
  • Earn 1 General Admission complimentary ticket, that you can give to anyone, per pay period
  • Discounts at Sharky’s Café, Sweet Dreams Candy Company, and the gift shop
  • Discounted tickets and annual passes for friends and family
  • Training and development
  • Grow U has hundreds of programs available from certifications to college prep to associates, bachelor's, and master’s degrees. Most of these programs are fully funded.
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