General Sales Manager in Training - NY Metro Area

Ashley Northeast•New York, NY

12d•$65,000 - $80,000•Hybrid

About The Position

The General Sales Manager is responsible for overseeing the full sales operation within their assigned location. This role involves developing and executing sales strategies, managing a high-performing team, and ensuring all sales objectives are achieved. The General Sales Manager leads by example, staying Positioned to Impact (P2I) on the floor, driving results through coaching, planning, and collaboration with other departments. You will have a designated 'Home Store' at one of our NY Metro locations; Kings Plaza, Industry City, East River - with the expectation for you to be flexible in working location according to meet the business need.

Requirements

High motivation, strong leadership mindset, and excellent interpersonal skills
Experience in retail leadership, sales management, or a similar role required
Ability to drive performance through accountability, coaching, and team development
Skilled in managing priorities, solving problems, and making data-informed decisions
Strong communication and organizational abilities
Proficiency in Microsoft Office (Word, Excel, PowerPoint); ability to learn internal systems

Responsibilities

Create and execute comprehensive sales strategies to meet revenue and profitability goals
Analyze sales trends and data to identify areas for improvement and opportunities for growth
Set and monitor clear performance goals for all sales roles
Provide regular coaching, direction, and performance feedback to sales managers and team members
Manage staffing levels to align with store traffic and turnover
Oversee onboarding and cultural integration of new team members
Support development and performance management of all team members
Ensure consistent execution of the Ashley Proven Sales Process
Lead prospecting and follow-up efforts to grow the customer base
Ensure compliance and high standards across all sales activities
Maintain active presence on the sales floor to coach in real-time (Position to Impact)
Apply principles from FDE’s Leadership Toolkit
Participate in leadership and vendor training, manager meetings, and development sessions
Mentor future leaders including Sales Managers, Assistant Managers, and Trusted Advisors
Lead daily huddles and coaching scrimmages to set the tone for the team
Assign team opportunities and assist with guest interactions
Guide team members in developing sales techniques and exceeding KPIs
Achieve store-specific sales budgets by managing team execution and staffing-to-traffic ratios
Improve sales performance in areas such as close rate, average sale, and sales per guest
Track and manage key metrics including protection plan sales, sleep category, net margin, financing applications, and appointment rates
Monitor and improve Net Promoter Score (NPS) and reduce Total Piece Exception Rate
Lead weekly Perfect Store Visit meetings to maintain operational alignment
Ensure the store remains clean, organized, and guest-ready
Regularly coach, assist, and manage team performance through active engagement