General Sales Manager, West

Vinarchy • Field Based US, MS

4d • Onsite

About The Position

The General Sales Manager- West will be responsible for leading Vinarchy USA’s commercial execution, distributor management, and pricing execution for 10 States in the West part of the country. Markets include CA, AZ, NM, NV, HI, OR, WA, ID, MT, and UT. This role requires a proven track record of building strong distributor relationships, developing targeted sales strategies, and delivering exceptional performance through both leadership and direct market engagement. Deep experience in CA a must with strong proven record of working with National accounts and with distributor Account executives. Experience managing Open and Control a plus. The GSM will own commercial execution and the P&L in assigned states with a relentless focus on expanding distribution, displays and BTG placements, spending 80% of time on customer-facing and distributor-facing activities.

Requirements

• Minimum 10+ years in beverage alcohol sales, preferably wine, with experience managing large markets and distributor relationships.
• Proven ability to work cross-functionally and drive sales performance through influence and accountability.
• Strong financial acumen and experience with business planning and sales forecasting.
• Understands the components of pricing for multiple states and how to manage an A/R and P&L for multiple states.
• Excellent communication, presentation, and relationship-building skills.
• Willingness to travel extensively.
• Commercially driven, accountable, solution and execution oriented.
• Strong communicator and influencer.
• Thrives in fast-paced, high-growth environments.
• Ability to navigate, negotiate and manage conflict.
• Experience successfully interacting with senior leaders at the supplier and/or distributor.
• Demonstrates an outward-in & enterprise-wide strategic thinking. Ability to plan for the long term.
• Excellent communication and follow-up skills.
• Thrives in entrepreneurial environment and finds a way to get things done.

Nice To Haves

• Bachelor’s degree in business, or related field (preferred).
• Experience working in Open, Control and Franchise markets preferred.

Responsibilities

• Challenges and works collaboratively with senior level distributor partners in their region.
• Holds accountability for commitments, KPIs, Depletions and GP plan delivery.
• Actively engages cross functional stakeholders to address market opportunities and mitigate risk.
• Determine strategy, resources, and budget to achieve plan objectives for multiple states.
• Enterprise-wide thinking: turns analysis into planning and actions against channels and consumer opportunities.
• Lead the Region to achieve maximum profitability, market share, and sales depletions.
• Uses tracking, reports, reviews, insights and interaction to ensure continuous alignment of partners and team members on vision and goals.
• Understands the attitudes and motivations of key people and addresses these in a position of influence.
• Inspire, empower, and engage team members to achieve sales objectives through outlining vision aligned with teams goals and personal aspirations.
• Responsible for coaching, development and succession planning.
• Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives.
• Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards.
• Build alignment and enthusiasm for Vinarchy’s brands, vision, and commercial goals.
• Provides actionable insights into pricing structures to maximize sales while achieving pricing standards.
• Comfortable building pricing grids and creating QD’s calendars for maximum depletions while managing DGP.
• Manages market financial budgets, ensuring alignment with objectives and targets.
• Provides regular updates and reports on account performance, sales forecasts, and market trends.
• Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities.
• Build market level programming to include distributor incentives, menu / display programming, and execute consumer special events.
• Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA’s growth objectives.
• Work with agency to provide direction to two market managers in Southern CA to drive accelerated execution on KPI’s in set list of key accounts in the around San Diego and northern OC. Provide goals, coaching, tools to help individual succeed in seeding growth for Vinarchy brands in.
• Ability to manage and grow relationships with key on premise regional chain retailers, ensuring brand visibility and sales growth.
• Develop and generate incremental business in top off and on-premise accounts and regional chains.
• Build, prioritize, and activate target account lists by brand and channel.
• Drive distribution, secure menu placements, achieve impactful display wins, and execute activation events to grow brand presence.
• Work with trade marketing and brand teams to develop consumer programming that supports objectives.
• Personally close flagship accounts to establish credibility, drive visibility, and accelerate growth in key markets.
• Analyze sales data, trends, and customer insights to optimize sales performance.

Benefits

• Opportunity to make a direct impact in key U.S. markets
• Work closely with distributor partners, customers, and cross-functional teams to grow an exciting portfolio of brands.
• Value entrepreneurial thinking, collaboration, and accountability.
• Building a culture where talented individuals can contribute, innovate, and grow alongside the business as we expand our presence and shape the future of wine.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree