General Sales Manager / Variable Ops Director

Sunset Ford St. Louis • Sunset Hills, MO

17d • Onsite

About The Position

Sunset Ford has been a cornerstone of the St. Louis automotive landscape since 1912. We didn’t survive over a century by playing it safe—we did it by leading the market, adapting to change, and treating our employees like family. We are seeking a visionary, high-performing General Sales Manager (GSM)/Variable Ops Director to take the reins of our Variable Operations. This is a role for a strategic operator who understands that a championship sales team is built on coaching, data-driven inventory management, and a relentless commitment to gross and volume. If you have the acuity to manage a complex P&L while inspiring a team to exceed their personal best, Sunset Ford is your next home.

Requirements

• Minimum of 5+ years of progressive automotive management experience (GSM or high-volume Sales Manager) with a proven history of hitting "the big numbers."
• Deep familiarity with the Ford brand, Ford Credit, and manufacturer incentive programs is highly preferred.
• You understand the "math" of the car business, particularly variable operations —inventory turns, days supply in dollars & units, variable expenses, recon time to market, PVR, frozen capital, and cost-to-market.
• You lead by example. You’re the first one to celebrate a win and the first one to dive into the trenches when a deal gets tough.
• You understand that in St. Louis, reputation is everything. You operate with 100% transparency and integrity.
• Applicants are willing to submit to a pre-employment background check.
• Have a clean and valid driver's license with a satisfactory driving record.

Responsibilities

• Execute a comprehensive sales plan to hit aggressive monthly volume and gross profit targets while maintaining elite CSI scores.
• Drive profitability through expert management of inventory turn, aging, and cost-to-market. You will oversee the acquisition, appraisal, and merchandising strategies for a diverse inventory, including high-demand F-150s, Broncos, and our specialized Sunset Performance (Roush/Shelby) units.
• Lead, mentor, and develop a team of Sales Managers, F&I Managers, and Consultants. You aren't just a manager; you are a coach who builds the next generation of automotive leaders.
• Work closely with the desk and F&I department to ensure clean deal structures, maximized PVR, and seamless "desk-to-delivery" flow.
• Utilize advanced CRM and market data tools to capture St. Louis market share and optimize digital lead conversion rates.

Benefits

• Industry-leading pay plan featuring a strong base salary plus performance-based overrides and bonuses
• Premium healthcare
• Dental
• Vision
• 401(k) with match
• Demo vehicle allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed