General Sales Manager, Event Partnerships- Miami, FL (Onsite)

Loud and Live Inc•Miami, FL

17h•Onsite

About The Position

The General Sales Manager, Partnerships will serve as a key revenue leader within Loud And Live, responsible for driving partnership sales performance and managing the day-to-day execution of the sales process, including pipeline management, deal progression, forecasting, and closing. This role also oversees client fulfillment and activation, ensuring all partnerships are executed seamlessly and deliver maximum value to support retention and renewal. This role bridges sales, strategy, and execution, ensuring that partnership opportunities are effectively developed, sold, and brought to life across the company’s live events portfolio. The position requires a strong commercial mindset, hands-on leadership of the sales process, and a commitment to delivering best-in-class partner experiences that drive long-term value. The General Sales Manager will serve as the primary liaison across all internal departments, including Marketing, Media, Events, Finance & Accounting, Legal, and Business Strategy. This role is responsible for driving cross-functional alignment from initial deal development through execution, ensuring all stakeholders are coordinated to support revenue generation and partnership delivery. Additionally, this role will define and manage operational accountability across all departments, establishing clear lanes of responsibility, ownership, and timelines to ensure seamless execution. The General Sales Manager will proactively identify and eliminate gaps, enforce planning discipline, and ensure all teams are aligned and resourced to deliver against partnership commitments at the highest level.

Requirements

8–12+ years of experience in partnership or sponsorship sales within live events, entertainment, sports, or media
Proven track record of driving revenue growth and closing complex, high-value deals
Strong commercial acumen
Hands-on sales leadership
Deep experience managing pipelines and forecasting
Ability to lead cross-functional teams to execute seamlessly
Highly skilled in client relationship management
Experience delivering best-in-class partner experiences that drive retention and renewals
Ability to bring structure, accountability, and operational rigor to a fast-paced environment
Proven success meeting or exceeding revenue targets and closing strategic partnerships
Strong expertise in pipeline management, forecasting, and CRM systems (e.g., Salesforce)
Experience developing sponsorship packages, pricing, and integrated partnership strategies
Demonstrated ability to lead cross-functional teams and manage complex, multi-stakeholder projects
Excellent client-facing, negotiation, and relationship-building skills
Strong financial and analytical acumen, including budgeting and margin management
Highly organized, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment

Responsibilities

Lead and support the partnerships sales team in achieving and exceeding revenue targets across all events and platforms
Actively participate in and support sales efforts, including joining key sales calls, presentations, and negotiations
Develop and refine partnership offerings, including sponsorship levels, pricing structures, and entitlement packages
Oversee development of sales materials, including decks, proposals, and term sheets, ensuring they are commercially compelling and aligned with client objectives
Track revenue performance, pipeline health, and forecasting against targets, ensuring accountability across the team
Own and maintain CRM discipline across the partnerships team, ensuring accurate and real-time pipeline tracking
Work alongside the sales team to develop new leads, target vacant categories, and outbound strategies
Monitor deal progression across all stages, identifying risks and opportunities to accelerate closing
Establish and enforce sales processes, reporting cadence, and pipeline coverage targets
Provide regular updates to leadership on pipeline status, revenue forecasts, and performance metrics
Lead the weekly partnerships sales meeting, including developing the agenda and aligning on priorities
Prioritize leads, deals, and strategic opportunities to maximize efficiency and revenue impact
Memorialize key takeaways, next steps, and action items, ensuring accountability and follow-through
Align cross-functionally with Business Strategy, Marketing, and Events to support sales initiatives
Champion a best-in-class client experience, ensuring all partners are consistently super served
Identify and execute added-value opportunities that enhance partnerships and drive renewals
Proactively support renewal strategies and upsell opportunities across existing partners
Ensure consistent hosting and engagement of current and prospective clients across Loud And Live events and concerts
Support and oversee the fulfillment and activation team to ensure seamless execution of all partner deliverables
Lead onboarding processes for new partners, ensuring alignment across internal teams
Ensure all agreements, contracts, and COIs are secured and compliant
Maintain visibility into activation execution to ensure delivery against contractual obligations and partner expectations
Own real-time tracking and management of partnership performance, including metrics, content capture, and delivery of all partner deliverables, ensuring comprehensive post-event recaps that clearly demonstrate proof of performance and ROI for each partner
Manage and track partnership-related expenses in real time, ensuring accurate budgeting, cost control, and reconciliation to monitor each partnership’s margin and overall profitability
Serve as the central liaison across Sales, Business Strategy, Marketing, Media, Events, Fulfillment & Activation, Finance & Accounting, and Legal teams
Define and enforce clear roles, responsibilities, and ownership across all departments involved in partnership delivery
Ensure proper planning, timelines, and communication across teams to eliminate gaps and inefficiencies, as well as ensure accountability and division of roles
Drive alignment across departments to support both revenue generation and execution excellence
Build and refine scalable sales and partnership processes across the organization
Establish KPIs across sales performance, pipeline health, client satisfaction, and renewals
Implement reporting frameworks to track performance and identify growth opportunities
Continuously optimize workflows to improve efficiency, deal velocity, and partner outcomes