Ford & CDJR General Manager

Veero Ford & CDJR of Morris • Fargo, ND

9h • Onsite

About The Position

General Manager – Automotive Dealership (Ford & CDJR) Location: Morris, MN Company: Veero Auto Group About Us Veero Auto Group is a growing dealership group operating Ford and Chrysler Dodge Jeep Ram under one roof in Morris, MN. We are focused on building a high-performing, process-driven store with strong growth in used vehicles, fixed operations, and customer experience. This is a hands-on leadership role. We are looking for a GM who is actively involved with the team, operations, and customer experience. Position Overview The General Manager will oversee all dealership operations including sales, service, parts, and finance. This role requires a hands-on operator who can lead from the front, hold teams accountable, and build scalable processes as we grow.

Requirements

• Proven experience as a General Manager or strong GSM ready to step up
• Track record of driving volume and profitability growth
• Strong understanding of: Used vehicle inventory strategy and pricing
• Strong understanding of: Fixed operations performance
• Strong understanding of: F&I structure and lender relationships
• Ability to desk deals and actively support the sales process when needed
• Comfortable reviewing leads, improving follow-up processes, and driving appointment activity
• Hands-on leadership style with active involvement in daily operations
• Ability to work in a rural market and build a team culture
• High accountability mindset — sets expectations and follows through

Nice To Haves

• Relocation assistance may be considered for the right candidate.

Responsibilities

• Drive total dealership performance across sales, service, and profitability
• Lead and develop department managers (Sales, F&I, Service, Parts)
• Establish and enforce accountability, structure, and daily processes
• Grow used vehicle operations (inventory, acquisition, turn)
• Improve fixed operations performance (service gross, efficiency, ELR)
• Monitor KPIs and adjust strategy in real time
• Ensure OEM program compliance (Ford & Stellantis)
• Build a strong customer-first culture and improve CSI
• Recruit, train, and retain top talent
• Step in to desk deals and review/engage leads when needed to support the team and drive results

Benefits

• Earning opportunity of $10,000 – $15,000+ per month (salary plus performance bonus combined)
• Performance bonus with strong upside tied to store growth and results
• High earning potential for candidates who can grow the business
• Ongoing leadership development, including potential sponsorship to programs like NADA Academy or NCM Associates
• Full benefits package (health, dental, vision, PTO, 401k etc.)
• Opportunity for future growth within the group

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed