Ford & CDJR General Manager
About The Position
General Manager – Automotive Dealership (Ford & CDJR) Location: Morris, MN Company: Veero Auto Group About Us Veero Auto Group is a growing dealership group operating Ford and Chrysler Dodge Jeep Ram under one roof in Morris, MN. We are focused on building a high-performing, process-driven store with strong growth in used vehicles, fixed operations, and customer experience. This is a hands-on leadership role. We are looking for a GM who is actively involved with the team, operations, and customer experience. Position Overview The General Manager will oversee all dealership operations including sales, service, parts, and finance. This role requires a hands-on operator who can lead from the front, hold teams accountable, and build scalable processes as we grow.
Requirements
- Proven experience as a General Manager or strong GSM ready to step up
- Track record of driving volume and profitability growth
- Strong understanding of: Used vehicle inventory strategy and pricing
- Strong understanding of: Fixed operations performance
- Strong understanding of: F&I structure and lender relationships
- Ability to desk deals and actively support the sales process when needed
- Comfortable reviewing leads, improving follow-up processes, and driving appointment activity
- Hands-on leadership style with active involvement in daily operations
- Ability to work in a rural market and build a team culture
- High accountability mindset — sets expectations and follows through
Nice To Haves
- Relocation assistance may be considered for the right candidate.
Responsibilities
- Drive total dealership performance across sales, service, and profitability
- Lead and develop department managers (Sales, F&I, Service, Parts)
- Establish and enforce accountability, structure, and daily processes
- Grow used vehicle operations (inventory, acquisition, turn)
- Improve fixed operations performance (service gross, efficiency, ELR)
- Monitor KPIs and adjust strategy in real time
- Ensure OEM program compliance (Ford & Stellantis)
- Build a strong customer-first culture and improve CSI
- Recruit, train, and retain top talent
- Step in to desk deals and review/engage leads when needed to support the team and drive results
Benefits
- Earning opportunity of $10,000 – $15,000+ per month (salary plus performance bonus combined)
- Performance bonus with strong upside tied to store growth and results
- High earning potential for candidates who can grow the business
- Ongoing leadership development, including potential sponsorship to programs like NADA Academy or NCM Associates
- Full benefits package (health, dental, vision, PTO, 401k etc.)
- Opportunity for future growth within the group
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
