General Manager - Club Pilates Lansing

Club Pilates Clarkston•Lansing, MI

2d•$40,000 - $60,000•Onsite

About The Position

Club Pilates Lansing is seeking a high-energy, results-driven General Manager to oversee all aspects of studio operations. This includes driving sales, local marketing, supervising instructors, and managing daily operations. The role reports directly to the regional manager. While experience in boutique fitness is valued, leadership talent from premium hospitality, luxury retail, and sales-driven wellness environments are also encouraged to apply. The ideal candidate understands how to deliver an exceptional client experience while aggressively driving revenue. Club Pilates offers group reformer classes for all levels and is a well-established, nationwide brand committed to providing affordable and accessible Pilates.

Requirements

2+ years of management and sales experience in boutique fitness, premium hospitality, luxury retail, or sales-driven wellness environments (e.g., medical spas, high-end clinics).
Strong leadership skills to motivate and coordinate a team.
Confident in generating personal sales, hitting membership targets, and training Sales Representatives to close deals.
Highly organized, proficient in data management, ability to prioritize and meet deadlines.
Ability to manage and drive 4 distinct revenue streams: memberships, retail, private training, and teacher training.
Familiarity with local community engagement tactics to enhance regional brand awareness.
Ability to work harmoniously with co-workers, clients and the general public.
Proven experience creating, scheduling, and managing engaging content on Facebook and Instagram to increase followers and local engagement while maintaining brand voice.
Fluent in English with excellent interpersonal, writing, and grammar skills.
Ability to project a professional, punctual, reliable, and neat appearance.
Strong attention to detail and accuracy.
Trustworthy and ability to handle confidential information.
Proficiency with computers, CRM systems/studio software (experience with ClubReady is a plus), and Bluetooth audio equipment.

Nice To Haves

Experience in boutique fitness is highly valued.
Experience with ClubReady is a plus.

Responsibilities

Implement strategic sales processes, including grassroots marketing and networking, to schedule prospects into demo classes, close membership sales, and collect outstanding dues.
Collaborate with the corporate marketing team on promotional campaigns.
Coordinate with local businesses, influencers, and community organizations to establish partnerships.
Schedule and participate in networking/community events and studio promotions.
Create, curate, and schedule high-quality, engaging content (posts, stories, videos) across all platforms.
Monitor social media accounts and respond to messages and reviews in a professional, timely manner.
Hire, onboard, train, and supervise studio staff, including sales representatives and Pilates instructors.
Manage staff scheduling.
Independently make decisions related to high-level customer service.
Oversee the setup and preparation, ensure cleanliness, and organization of the studio space.
Enforce Club Pilates policies and procedures.
Ensure proficiency in ClubReady, including revenue reports and attendance reports.
Ensure all forms, administrative supplies, and studio literature are stocked and visible.
Directly coordinate with vendors to ensure studio retail and products are beautifully displayed and stocked with accurate inventory counts.