General Manager

Winter Services Inc•Village of Somers, WI

About The Position

The General Manager oversees all snow and landscape activity within the branch, leads the team, and is accountable for achieving company, operational, sales, and financial objectives. The role builds and executes a branch plan, develops team members, enforces safety policies, completes required paperwork, and aligns branch activity with company goals. The General Manager develops and evolves a professional sales organization, establishes sales goals and KPIs, tracks renewals and conversion rates, and provides weekly sales updates and projections to senior management. The role also prepares bid presentations as needed, implements marketing initiatives, identifies tools to improve lead and sales generation, and manages the transition between seasonal operations and the selling season. On the operations side, the General Manager leads the Operations team in planning efficient, safe, and profitable work; monitors benchmarks and KPIs; manages fleet utilization; and assists with winter storm planning and management. The role oversees administrative, HR, and financial activities, supports strategic planning, and maintains relationships with contracting firms, vendors, and subcontractors. The General Manager is also expected to improve business efficiencies, reinforce company culture and policies, mentor partners and subcontractors, and achieve certified snow professional status within two years of employment. Winter Services describes itself as an equal opportunity employer and states that it prohibits discrimination on protected grounds under applicable law.

Requirements

  • Extensive knowledge and understanding of snow and landscape operations.
  • Excellent verbal and written communication skills.
  • Excellent interpersonal, multitasking, and organizational skills.
  • Computer literacy, including working knowledge of Microsoft Office Suite.
  • Excellent math skills and a strong aptitude for understanding and analyzing financial statements relating to the snow and ice division.
  • Cost accounting skills, including budget preparation and financial projections.
  • Ability to perform take-offs and prepare detailed bid documents based on snow and ice control service specifications.

Responsibilities

  • Build and execute a branch plan that achieves sales, operational, and financial objectives.
  • Lead, develop, and grow team members and foster a collaborative branch.
  • Enforce safety policies across company operations and complete required paperwork promptly and efficiently.
  • Understand and implement company goals and objectives.
  • Develop and continually improve the sales organization, sales goals, and KPIs for renewals, new sales conversion, and close rates.
  • Provide weekly sales updates and forward-looking sales projections to senior management, including comparisons with prior years.
  • Prepare presentation materials for more involved bids as needed.
  • Develop and implement marketing initiatives to support sales, profitability, and company objectives.
  • Identify tools to streamline lead generation and sales processes.
  • Develop milestone processes that support transitions from seasonal operations into the selling season.
  • Lead Operations in planning efficient, safe, and profitable work; monitor benchmarks and KPIs and report activity to management.
  • Manage fleet asset utilization and efficiency and work with management on procurement strategies.
  • Assist with winter storm planning, help manage storms, monitor crew activity, and oversee customer-service communications.
  • Ensure daily completion of administrative, HR, and financial activities accurately and on time.
  • Set annual personnel performance goals and objectives and ensure team members meet company expectations.
  • Increase branch snow and landscaping sales while maintaining margins and profitability.
  • Maintain or improve morale among company partners and subcontractors, and mentor them in company culture and vision.
  • Implement and enforce company policies and standard operating procedures; seek improvements to business efficiency.
  • Maintain positive relationships with contracting firms, vendors, and subcontractors.
  • Facilitate sales and marketing efforts in the snow division and assist with strategic, marketing, and financial planning.
  • Support the company's goal of becoming an industry leader in its markets and contribute to company goals and objectives.
  • Conduct meetings as required with District Managers, Operations Managers, office, fleet, and senior management staff; actively attend and participate in required company meetings.
  • Reinforce the company mission statement through performance and participate in establishing company goals and objectives.
  • Continually improve knowledge of snow removal and landscape operations, organization, efficiency, and personal development.
  • Achieve certified snow professional status within two years of employment.

Benefits

  • Competitive salary based on experience
  • Medical, dental, and vision insurance benefits
  • Company-sponsored Group Term Life and Short-Term Disability insurance
  • 401(k) retirement plan with company match
  • Paid vacation and holidays
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service