General Manager - Lenoir/Morganton, NC - Foothills Radio

Curtis Media Group•Lenoir, NC

About The Position

Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations’ strong connection to the community.

Requirements

3+ years of leadership experience in radio, media, or advertising sales.
Proven ability to lead a sales team and drive revenue growth.
Strong understanding of radio programming, promotions, and digital media opportunities.
Excellent communication and relationship-building skills.
Knowledge of FCC rules and broadcast compliance preferred.

Nice To Haves

Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media.
Experience working in small or mid-market broadcasting.
Familiarity with local advertising and community-based media.

Responsibilities

Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.
Manage and mentor department managers and staff to ensure strong team performance.
Ensure compliance with FCC regulations, company policies, and industry standards.
Oversee daily operations and coordinate across departments to achieve company goals.
Lead and support the sales team in developing local advertising partnerships.
Establish revenue goals and ensure consistent progress toward achieving them.
Identify new business opportunities and develop creative advertising solutions for local clients.
Work directly with key accounts and community partners.
Serve as a visible representative of the stations within the Lenoir and Caldwell County community.
Develop partnerships with local organizations, businesses, and events.
Promote the stations’ role as a trusted local voice and community resource.
Complete outreach activities for EEO.
Manage station budgets and financial performance.
Review financial reports and adjust strategy as needed to meet revenue targets.
Oversee staffing decisions, hiring, training, and performance management.