General Manager

24 Hour Fitness USA • Brentwood, CA

7d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in carrying out the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to deliver an exceptional member experience and achieve sales goals, with a focus on membership sales, fitness revenue, and overall club performance. The role builds a results-oriented culture grounded in accountability and success, and fosters a motivated team, welcoming club environment, and consistently strong business results.

The General Manager oversees club operations and team development, manages budgets and profitability, ensures safety and policy compliance, and builds relationships with members and the local community. The work schedule is consistently 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% is required for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team-member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization, such as NASM or ISSA, required within 90 days of hire. The company provides access to a certification program at no cost. A qualifying and approved degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement instead.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Frequently perform cognitive tasks such as learning and remembering processes, maintaining focus, completing work independently within specified time frames, making timely decisions, and communicating effectively.
• Frequently use telephones, computers, printers, and other electronic devices requiring fine manipulation.
• Stand and walk for prolonged periods while supervising the club floor and interacting with members and staff.
• Regularly bend, stoop, climb, reach, and lift or move up to 25 pounds; occasionally lift up to 50 pounds, with or without assistance.
• Regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts; occasional exposure to loud noise consistent with a fitness or gym environment.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to grow membership sales, fitness, retail, and other revenue streams and exceed targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Coach and support the team by setting clear objectives, delegating responsibilities, leveraging team members’ strengths, and promoting excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports members’ engagement and fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability in accordance with company policies and procedures.
• Implement safety protocols and procedures to protect members and staff and comply with health and safety regulations.
• Represent the gym at local community events and implement outreach initiatives to attract new members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent schedule of 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs.

Benefits

• Paid time off.
• Medical and dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups that facilitate connections with team members and participation in community events, both in person and virtually.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed