General Manager

Crunch Fitness - CR Holdings • Wellington, FL

12d • $90,000 - $140,000

About The Position

The General Manager is responsible for the overall performance of the Wellington Club, including revenue growth, team development, member satisfaction, and operational excellence. This sales-driven leadership role calls for someone who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results. The General Manager leads from the front, drives revenue, builds high-performing teams, and delivers an exceptional member experience.

CR Fitness is a rapidly expanding franchisee of Crunch Fitness, with more than 95 locations and over 100 additional locations planned. The company operates clubs across Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona. Its management team has more than 100 years of combined fitness-industry experience. Crunch offers a comprehensive fitness offering at an affordable price point to members of all fitness levels.

Requirements

• Proven success in sales leadership and achieving aggressive performance targets.
• Passion for developing high-performing teams and creating a winning culture.
• Competitive mindset and ability to drive results under pressure.
• High energy, positive attitude, and lead-by-example work ethic.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior fitness management experience required.

Responsibilities

• Drive membership sales and consistently achieve or exceed revenue goals by selling directly and coaching the team to sell with confidence and urgency.
• Recruit, train, mentor, and motivate team members while fostering accountability, positivity, and strong performance.
• Oversee daily club operations and maintain a clean, safe, high-energy environment that exceeds member expectations.
• Deliver excellent member service, address escalated concerns, and create a welcoming environment.
• Monitor daily, weekly, and monthly performance metrics and implement action plans to improve results.
• Collaborate with district and regional leadership on growth goals, compliance, and operational strategies.
• Represent the brand in the local community by building partnerships, attending events, and driving traffic to the club.

Benefits

• Performance-driven compensation plan consisting of salary and bonus; earning potential up to $140,000, with an average of $90,000.
• Medical, dental, vision, and life insurance.
• 401(k) match and paid time off.
• $1,000 Getaway Grant for General Managers and PTMs.
• Free Crunch membership and discounted training.
• Continued education and advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed