General Manager

24 Hour Fitness • Fort Collins, CO

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About The Position

As a General Manager at 24 Hour Fitness, you lead the club in living the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to deliver an exceptional member experience and achieve sales goals, with an emphasis on membership sales, fitness revenue, and overall club performance. You build a results-oriented culture rooted in accountability and success, cultivate a motivated team and welcoming club environment, and work to consistently exceed targets.

The role oversees daily club operations, team development, member engagement and retention, financial performance, safety, and community outreach. It requires maintaining a consistent schedule of either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% may be required for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team-member initiatives through strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Ability to perform the described physical and environmental demands, including prolonged standing and walking; frequent bending, stooping, climbing, reaching, and lifting or moving items up to 25 pounds; occasional lifting up to 50 pounds; and regular exposure to cleaning agents, fitness equipment, and moving mechanical parts.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to grow membership sales, fitness, retail, and other revenue streams and exceed targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Provide ongoing support, coaching, and leadership; set objectives, delegate responsibilities, leverage team strengths, and foster accountability and excellence.
• Build strong member relationships and create a welcoming, community-focused environment that supports engagement and fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols and procedures to protect members and staff and comply with health and safety regulations.
• Build relationships in the local community, represent the gym at events, and implement outreach initiatives to attract members.
• Develop and execute member-retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule in alignment with peak business hours and club needs.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with company match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups that facilitate connections with team members and participation in in-person and virtual community events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed