General Manager

SPANISH BROADCASTING•San Juan, PR

2h•Onsite

About The Position

Spanish Broadcasting System, Inc. (SBS) is one of the nation’s largest Hispanic media and entertainment companies, delivering premium content through radio, digital platforms, live events, and experiential marketing. SBS Puerto Rico operates a leading portfolio of radio brands that connect with audiences across music, entertainment, news, and culture while providing innovative advertising solutions for local and national clients. We are seeking a dynamic, strategic, and results-driven General Manager to lead our Puerto Rico market operations. This executive leadership role is responsible for overseeing all aspects of station performance, including revenue growth, sales leadership, programming collaboration, operations, community presence, and team development. The ideal candidate is an experienced media leader with strong business acumen, a passion for Hispanic media, and a proven ability to build high-performing teams and drive market success.

Requirements

7+ years of leadership experience in media, radio, broadcasting, advertising, or related industries
Proven experience managing revenue growth and operational performance
Strong sales leadership and business development background
Excellent communication, leadership, and team management skills
Strong understanding of radio, digital media, and integrated marketing solutions
Ability to analyze financial performance and develop strategic initiatives
Bilingual in English and Spanish, both written and verbal
Strong organizational and decision-making abilities

Nice To Haves

Prior General Manager or senior market leadership experience
Experience within Hispanic media or multicultural marketing environments
Established relationships within the Puerto Rico advertising and business community
Bachelor’s degree in Business, Marketing, Communications, or related field

Responsibilities

Lead all day-to-day operations for the Puerto Rico market
Develop and execute strategic business plans to drive revenue growth and profitability
Build, coach, and lead high-performing sales and operational teams
Foster a positive, collaborative, and accountable workplace culture
Ensure compliance with FCC regulations, company policies, and operational standards
Oversee local and national sales strategy across radio, digital, promotions, and event platforms
Drive revenue performance through direct client engagement and strategic partnerships
Monitor market trends, competitive landscape, and emerging revenue opportunities
Collaborate with sales leadership to establish budgets, forecasts, and revenue goals
Support major account development and agency relationships
Partner with Programming leadership to strengthen ratings performance and audience engagement
Support station branding, promotions, community initiatives, and marketing campaigns
Ensure SBS brands maintain strong visibility and relevance within the Puerto Rico market
Manage market budgets, expense controls, forecasting, and operational efficiencies
Review financial reports and implement strategies to improve performance
Oversee staffing, talent development, and workforce planning
Ensure smooth coordination between departments including Sales, Promotions, Programming, Traffic, Finance, and Engineering
Represent SBS Puerto Rico at industry events, client meetings, and community functions
Strengthen relationships with local organizations, advertisers, and business leaders
Enhance the company’s reputation and community presence across the market