General Manager

24 Hour Fitness USA • Moraga, CA

7d

About The Position

As a General Manager at 24 Hour Fitness, you drive the club’s mission, vision, and values by growing membership, generating revenue, and delivering operational excellence. You lead a high-performing team to provide an exceptional member experience and achieve sales goals, with a focus on membership sales, fitness revenue, and overall club performance. You foster a results-oriented culture grounded in accountability, develop a motivated team, and maintain a welcoming club environment.

The role oversees club performance and daily operations, including staffing, facility and equipment upkeep, budgets, safety, member retention, and community outreach. The schedule is consistently 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% may be required for training sessions and meetings. CPR/AED certification is required within 30 days of hire, and personal training certification is required within 90 days; the company provides access to approved programs at no cost. A qualifying degree may satisfy the personal training certification requirement, subject to qualification and approval.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team member initiatives through strong service focus and a consistent service culture.
• Ability to create an outstanding member and team member experience and high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification within 30 days of hire; certification must be maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization (e.g., NASM, ISSA) within 90 days of hire. The company provides access to a certification program at no cost. A qualifying degree in Exercise Science, Kinesiology, or a related field may meet this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Ability to perform frequent cognitive tasks, including learning and remembering processes, maintaining focus, completing tasks independently and within time frames, making timely decisions, and communicating effectively.
• Frequent keying and use of telephones, computers, printers, and other electronic devices requiring fine manipulation.
• Prolonged standing and walking, and extended time on foot supervising the club floor and interacting with members and staff.
• Regular bending, stooping, climbing, reaching, and lifting or moving up to 25 pounds; occasional lifting up to 50 pounds, with or without assistance.
• Regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts; occasional exposure to loud noise levels typical of a fitness or gym environment.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to exceed targets in membership sales, fitness, retail, and other revenue streams.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Coach and support team members by setting clear objectives, delegating responsibilities, leveraging strengths, and promoting excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports members’ fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols to protect members and staff and comply with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule based on peak business hours and club needs.
• Travel up to 10% of the time to attend training sessions and meetings.

Benefits

• Paid time off
• Medical coverage
• Dental coverage
• 401(k) with match for qualifying positions
• Free gym membership
• Discounts on products and personal training
• Employee Resource Groups that facilitate connections with team members and participation in community events, in person and virtually
• Company-provided access at no cost to approved CPR/AED training and personal training certification programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed