General Manager

LEGOLAND Discovery Centre•Plymouth Township, PA

12d•$105,000

About The Position

The General Manager for LEGOLAND® Discovery Center Philadelphia is responsible for delivering the attraction strategy, achieving short- and long-term EBITDA and guest satisfaction goals, and supporting the team in providing every guest with a memorable, world-class experience. The role ensures team members embrace and demonstrate company values. The General Manager oversees all aspects of attraction performance, combining operational excellence, guest satisfaction, and strong business results. The position leads guest experience improvements, financial and commercial strategy, leadership and team development, safe and efficient operations, capital projects, and relationships with local community and tourism partners.

Requirements

At least 3 years of senior management experience leading a high-volume attraction, hospitality, tourism, entertainment, retail, or leisure operation.
Demonstrated success managing full P&L responsibility and delivering EBITDA growth.
Experience leading large, multi-functional teams through growth and change.
Proven ability to develop business strategies that improve guest satisfaction, operational efficiency, and commercial performance.
Strategic thinking and a strong commercial mindset.
Ability to make data-driven decisions while maintaining a guest-first focus.
Resilience, adaptability, and comfort operating in a fast-paced environment.
Financial astuteness and strong business acumen.
Exceptional communication and ability to influence stakeholders at all levels.
Commitment to fostering an inclusive, collaborative, and values-driven culture.

Nice To Haves

Bachelor's degree in Business, Management, Marketing, or a related field.
Experience working with families, children, or family entertainment venues.

Responsibilities

Champion a guest-first culture and ensure visits are engaging, memorable, and exceed expectations.
Use guest insights and business data to improve experiences and guest satisfaction.
Act as a brand ambassador within the business and local community.
Own financial performance, including revenue growth, profitability, and EBITDA targets.
Develop and execute strategic business plans for sustainable long-term growth.
Identify new markets, audiences, and revenue opportunities and maximize yield across sales channels.
Partner with marketing teams on campaigns to increase visitation and market share.
Lead, coach, and develop a diverse leadership team.
Build a culture of accountability, engagement, inclusion, and continuous improvement.
Drive talent development, succession planning, employee wellbeing, and team engagement initiatives.
Foster a collaborative environment where employees are empowered to perform at their best.
Ensure the attraction operates efficiently, safely, and effectively.
Lead health and safety, risk management, crisis planning, and business continuity initiatives.
Oversee staffing, productivity, and operational planning to support guest demand.
Deliver capital projects on time, on budget, and with measurable business impact.
Develop relationships with local organizations, businesses, tourism partners, and community stakeholders.
Represent the attraction in the local market and identify opportunities to strengthen brand awareness and community engagement.