General Manager (WIAA Sports Properties)
About The Position
Playfly Sports is seeking a General Manager for its Washington Interscholastic Activities Association (WIAA) Sports Properties team in Renton, Washington. This on-site role is responsible for generating incremental sponsorship revenue for the WIAA and meeting or exceeding individual and team goals for Playfly. The General Manager works with the WIAA Executive Director and staff, along with Playfly Sports Properties senior leadership, to pitch and close enterprise partnership agreements. The role includes developing and executing the WIAA sales plan, managing profit and loss and budget reports, cultivating new and renewal corporate sponsorships, and establishing standards to support goal achievement. The General Manager helps shape sales inventory, revenue projections, and sponsorship strategy; prepares sales presentations, proposals, and contracts; and works with clients to develop marketing objectives through needs assessments and a collaborative sales process. Additional duties include cultivating sponsors, preparing sponsor recaps, representing WIAA and Playfly professionally, researching industry trends, and identifying ways to leverage Playfly’s broader business offerings.
Requirements
- Bachelor’s degree required.
- 6–8 years of direct sales experience in the sports multimedia environment required.
- Experience managing a team of direct reports.
- Proven ability to manage, meet, and exceed budget and revenue goals.
- Familiarity with KORE or a similar CRM system.
- Strong experience and understanding of integrated and conceptual sales.
- Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients.
- Outstanding verbal, written, and interpersonal communication skills.
- Demonstrated professional sales presentation skills.
- Must be driven and coachable to execute the Playfly Sports Properties revenue model and understand the distinctive relationship with WIAA.
- Must be available for various state championships and travel for client presentations.
- Must be able to work nights and weekends around sporting events.
Nice To Haves
- 10 years of experience in a sales role preferred.
Responsibilities
- Partner with WIAA to develop and execute a sales plan that meets and exceeds Playfly revenue goals.
- Manage profit and loss and budget reports to maintain and exceed the EBITDA budget.
- Prospect, meet with, and close new and renewal high-level corporate sponsorships.
- Create standards and assist with achieving individual goals.
- Identify potential sponsors through networking with WIAA stakeholders and business partners and researching local, regional, and national companies.
- Work with Playfly Sports Properties leadership and WIAA to create sales inventory, revenue projections, and sponsorship strategy for WIAA assets.
- Develop sales presentations for prospective marketing partners using research, category dynamics, and an understanding of their marketing goals.
- Create sales proposals and draft and negotiate contracts.
- Develop key marketing objectives with clients through thorough needs assessments and a collaborative sales process.
- Entertain and cultivate sponsors in non-game-related settings.
- Prepare end-of-year sponsor recaps.
- Represent WIAA and Playfly Sports professionally.
- Research the sports sponsorship industry and stay current with relevant market trends and conditions.
- Build an understanding of Playfly business units and offerings to leverage new business areas, leads, and categories.
- Perform other job-related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
