General Manager - Boutique Fitness
About The Position
MAX Fitness & Wellness is more than a gym, we’re a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Hillsborough location is looking for a strong leader to help drive results, culture, and growth. The General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance. You will serve as the face of the business: leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.
Requirements
- 2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)
- Strong sales background with a proven ability to drive revenue
- Excellent communication, organizational, and interpersonal skills
- High energy, positive attitude, and solution-oriented mindset
- Comfortable leading from the front and being hands-on daily
- Passion for health, fitness, and helping others succeed
Responsibilities
- Lead, coach, and develop a high-performing team of instructors and front desk staff
- Set clear expectations and hold the team accountable to performance and service standards
- Manage hiring, onboarding, scheduling, and ongoing training
- Foster a positive, energetic, and professional culture
- Drive membership sales and enrollment into programs and challenges
- Lead by example in consultations, follow-ups, and conversions
- Execute local marketing initiatives and community outreach
- Track KPIs and sales performance, adjusting strategies as needed
- Oversee daily operations to ensure smooth, efficient center performance
- Deliver an exceptional member experience from first visit through long-term retention
- Handle member concerns with professionalism and care
- Ensure facility cleanliness, organization, and brand standards are upheld
- Manage basic reporting, payroll oversight, and scheduling
- Maintain systems and processes to support consistent results
- Communicate effectively with ownership and corporate support teams
Benefits
- Competitive salary with performance-based incentives
- Opportunity to grow within a nationally recognized fitness brand
- Supportive leadership and proven systems
- Meaningful work that makes a real impact on people’s lives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
