General Manager (San Jose State University)

Playfly Sports • San Jose, CA

11d • $130,000 - $140,000 • Onsite

About The Position

Playfly Sports is seeking a General Manager to lead their team in San Jose, CA. This role will be the on-site leader for Playfly Sports at San Jose State University Athletics, responsible for executing Playfly’s strategy to generate and grow partnership revenue. The General Manager will lead the sports property team, drive new business, maintain and maximize revenue from existing partners, and oversee the development, sale, and execution of integrated partnership marketing campaigns. This position requires close collaboration with the Athletics Director, senior athletics leadership, and Playfly Sports Properties leadership to identify new revenue opportunities, develop strategic partnerships, strengthen existing relationships, and build long-term connections with regional and national brands. The General Manager is also responsible for leading, managing, and developing the on-site Playfly Sports Properties team, ensuring the property meets or exceeds its annual revenue goals.

Requirements

• Bachelor’s degree required
• 6-8 years of direct sales experience in the sports multi-media environment required
• Experience managing a team of direct reports
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with university Athletics

Nice To Haves

• 10 years of experience in a sales role preferred

Responsibilities

• Serve as Playfly Sports’ on-site leader, working closely with San Jose State Athletics leadership to develop and execute the property’s overall partnership strategy and achieve or exceed annual revenue goals.
• Lead all partnership revenue efforts for the property, including new business development, renewals, retention, and growth of existing partner relationships.
• Develop and execute an annual sales plan, including revenue targets, prospecting strategy, category development, renewal strategy, and pipeline management.
• Personally prospect, develop, negotiate, and close significant new and renewal partnership agreements with local, regional, and national brands.
• Maintain and maximize revenue opportunities from existing partner relationships by identifying opportunities to renew, expand, and deepen partnerships.
• Manage the property’s P&L, revenue forecasting, expenses, and budget performance to achieve or exceed EBITDA goals.
• Lead, manage, coach, and develop the on-site sales and partnership services team, establishing clear expectations, individual goals, accountability, and professional development.
• Build and maintain a strong working relationship with the Athletics Director, senior athletics leadership, coaches, university stakeholders, and other key campus constituents.
• Collaborate with Playfly Sports Properties leadership and San Jose State Athletics to develop partnership inventory, pricing, revenue projections, category strategies, and new revenue opportunities.
• Build and manage a robust sales pipeline by leveraging university relationships, networking, referrals, research, and consistent prospecting of local, regional, and national companies.
• Develop compelling partnership marketing campaigns, presentations, and proposals based on research, category dynamics, audience insights, and a thorough understanding of each prospective partner’s business and marketing objectives.
• Lead a consultative sales process that identifies partner objectives and connects those objectives to customized San Jose State Athletics assets and marketing solutions.
• Draft, negotiate, and manage partnership agreements in coordination with Playfly Sports Properties, university leadership, and legal teams.
• Cultivate strong relationships with current and prospective partners through meetings, events, hospitality, networking, and other relationship-building opportunities.
• Ensure existing partners receive a high level of service, fulfillment, communication, and measurement, including annual partnership recaps and renewal planning.
• Oversee the property’s audio and broadcast platform, including digital distribution and management of broadcast talent and related partners.
• Develop a strong understanding of Playfly Sports’ broader capabilities and business units to identify cross-functional solutions, new categories, leads, and incremental revenue opportunities.
• Stay current on the sports marketing and partnership landscape, including industry trends, emerging categories, competitive properties, market conditions, and new revenue opportunities.
• Represent San Jose State University, San Jose State Athletics, and Playfly Sports professionally and in alignment with each organization’s standards and values.
• Perform other job-related duties as assigned.

Benefits

• Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
• Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

What This Job Offers

• Job Type: Full-time
• Career Level: Manager