General Manager - San Diego Hub

Ever•San Diego, CA

22h•$135,000 - $145,000•Onsite

About The Position

Ever is building the future of auto retail as the first AI-native auto retail platform, focusing on electric vehicles. The company is expanding nationwide from its San Francisco base, backed by leading investors and experienced professionals from major tech and automotive companies. Having recently secured $100M in funding, Ever is rapidly growing and seeking exceptional talent to join its mission of creating the next-generation auto retail platform. The General Manager will be the senior operational leader for Ever's San Diego hub, responsible for the entire customer-facing deal lifecycle, from initial contact through delivery and post-delivery processes, including funding and title. This role oversees the performance, culture, and daily operations of four key verticals: Sales, Customer Experience, Finance & Insurance, and Business Office/Title & Registration. The position reports directly to the Director of Sales and requires a full-time, on-site presence at the San Diego hub.

Requirements

5–8 years of senior leadership managing multiple functional verticals in a high-volume, consumer-facing operation.
Direct experience owning both Sales and F&I performance with fluency in front-end and back-end margin mechanics at the deal level.
Proven track record leading a CX or inside sales function with measurable accountability to lead conversion and pipeline metrics.
Experience in automotive retail or direct-to-consumer vehicle operations.
Familiarity with the DTC operating model and its demands is strongly preferred.
Hands-on experience with CDK, Reynolds & Reynolds, or a comparable dealership management system.
Experience managing business office and title functions, including multi-state or complex regulatory environments.
Track record of hiring, developing, and managing performance to clear, documented standards.
Working knowledge of or demonstrated interest in the EV market and its operational differences from traditional automotive retail.
Availability required during high-volume periods, weekend hours, and month-end close.

Nice To Haves

Familiarity with the DTC operating model and its demands is strongly preferred.
Working knowledge of or demonstrated interest in the EV market and its operational differences from traditional automotive retail.

Responsibilities

Own retail deal volume targets for the San Diego market and hold the Sales Manager and consultants accountable for closing ratios, front-end margin per unit, and customer experience scores.
Drive a consistent sales process from lead to delivery, monitoring pipeline health, stage-by-stage conversion, and days-to-close.
Review deals in progress and post-close for margin integrity, proper structure, and adherence to process, coaching the Sales Manager on unit economics and objection handling.
Identify and address breakdowns in the sales funnel before they become systemic issues.
Maintain deep working knowledge of EV fundamentals and Ever's inventory, financing/protection products, and coach the team to translate this expertise into customer-friendly guidance.
Own a structured onboarding program for new Sales, finance managers, and CX hires, with clear milestones and ramp-to-productivity targets.
Run regular information sharing sessions, deal reviews, and skill sessions on discovery, objection handling, and EV education.
Oversee inbound and outbound pipeline, holding the Customer Experience Manager accountable for contact rate, appointment set rate, and show rate.
Ensure lead routing, CRM data integrity, and scripting are up-to-date and consistently applied across the team.
Partner with pricing and inventory functions to align lead flow and vehicle positioning with CX team capacity and conversion performance.
Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.
Ensure every deal meets lender guidelines, state regulations, and internal compliance standards.
Monitor funding time, deal kickbacks, and stipulation clearance rates as primary health signals for F&I operations.
Identify constraints in F&I staffing or role definition and escalate to the VP of Operations.
Ensure title and registration processing meets defined SLA targets, tracking deal completion rate and exception volume weekly.
Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process, resolving title issues and lien payoffs without delaying funding.
Maintain awareness of title and registration requirements across all active states relevant to San Diego hub transactions.
Run structured weekly reviews with team leads, using data to diagnose trends, assign corrective action, and track resolution.
Convert company-level targets into vertical-specific goals with defined owners and timelines.
Drive SOP implementations, system rollouts, and process improvements from design through full team adoption.
Own the San Diego hub’s gross profit contribution and manage all operational levers affecting it.
Set the standard for team operations, pressure handling, problem escalation, and customer service.
Set clear, measurable expectations for every role and hold regular 1:1s tied to KPIs.
Maintain written coaching plans and performance improvement plans where needed, and follow through on outcomes.
Identify high performers early and create growth paths into lead and management roles.
Ensure staffing, performance management, and retention across all four verticals.
Ensure key roles are filled and ramp-ready before gaps become operational constraints.
Enforce and continuously improve processes across Sales, CX, F&I, and Business Office.
Ensure deal integrity, including lender compliance, state title and registration requirements, CDK data accuracy, and contract packaging.
Build a world-class sales organization that meets or exceeds customer expectations and keeps customers enthusiastic about the brand.
Own the customer escalation funnel, addressing customer concerns at the root cause and ensuring exceptional outcomes.