General Manager - Liberty Station

JETSET Pilates•San Diego, CA
•Onsite

About The Position

The General Manager is responsible for the overall success of the JETSET Pilates studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This hands-on leadership role combines business management with active instruction and community engagement. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week. The role owns daily studio operations, team development, the client experience, sales and business performance, community relationships, and financial performance. General Managers monitor studio results, report regularly to ownership, and recommend operational improvements. Growth opportunities may include mentoring new leaders, supporting studio openings, overseeing multiple studios, and advancing into multi-unit leadership roles.

Requirements

  • At least 3 years of operations or general management experience.
  • Ability to commit to travel for a 5-day instructor training at a Regional Training & Support Center.
  • Ability to stand and move throughout the studio for extended periods.
  • Ability to lift up to 30 pounds.
  • Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.
  • Strong sales instincts and experience driving revenue targets and coaching others to do the same.
  • Strong analytical skills, including building reports, interpreting data, and making metric-backed decisions.
  • Exceptional organizational skills and ability to manage competing priorities while maintaining attention to detail.
  • Outstanding communication and interpersonal skills.

Nice To Haves

  • Experience in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
  • Track record of building and leading high-performing teams, ideally across multiple locations or in a pre-opening context.
  • Hands-on experience in fitness instruction or coaching.
  • Passion for community building and understanding of the local wellness, fitness, and hospitality community.

Responsibilities

  • Lead, coach, and develop instructors and Studio Leads.
  • Recruit and onboard new team members as needed.
  • Provide consistent feedback and conduct regular performance conversations.
  • Foster an engaging and accountable team culture.
  • Identify and develop future leaders through coaching, mentorship, and succession planning.
  • Own daily studio operations and ensure exceptional hospitality and client experience.
  • Manage class and staffing schedules.
  • Oversee facility operations to ensure the studio is clean, safe, stocked, well-maintained, and aligned with brand standards.
  • Resolve client concerns promptly.
  • Evaluate and improve operational processes to increase efficiency and consistency.
  • Own studio performance across memberships, utilization, retention, payroll, revenue, and expenses.
  • Analyze KPIs and implement action plans.
  • Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue.
  • Coach team members on consultative selling, membership upgrades, renewals, and client retention.
  • Build relationships and ongoing partnerships within the local community to drive awareness, referrals, engagement, and growth.
  • Support social media and community partnerships and represent JETSET as a brand ambassador.
  • Monitor financial performance and provide regular business updates to ownership.
  • Recommend operational improvements and ensure accountability for profitability, payroll management, expense control, and overall studio performance.
  • Complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week.

Benefits

  • Paid time off (PTO).
  • Complimentary or discounted JETSET Pilates classes.
  • Professional development opportunities.
  • Health insurance, retirement plans, and other perks may be offered depending on the studio location.
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