General Manager - Murfreesboro, TN

JETSET Pilates•Murfreesboro, TN

About The Position

JETSET Pilates is hiring a Founding General Manager to launch a new studio in Murfreesboro, Tennessee. Working closely with ownership, the General Manager will recruit and develop the founding team, build community excitement, establish operational systems, and lead a successful studio opening. After launch, the role will transition to day-to-day studio leadership, with continued responsibility for membership growth, team development, and an exceptional client experience. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week. The role includes local marketing and community partnerships, founding-member sales, team hiring and development, launch planning, and studio operations. The General Manager will also provide ownership with updates on launch readiness and business performance, identify opportunities to improve systems, and may support future studio openings as the brand grows. The position requires travel for a five-day instructor training at a Regional Training & Support Center, extended periods of standing and moving around the studio, and the ability to lift up to 30 pounds. Availability must be flexible, including mornings, evenings, weekends, and holidays as business needs require. Compensation is $60,000–$70,000 per year. Complimentary or discounted classes, paid time off, and professional development opportunities are listed; additional benefits may depend on studio location.

Requirements

At least 3 years of operations or general management experience.
Ability to commit to travel for a five-day instructor training at a Regional Training & Support Center.
Ability to stand and move throughout the studio for extended periods.
Ability to lift up to 30 pounds.
Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.
Complete the JETSET Instructor Training Academy Program.

Nice To Haves

Operations or general management experience in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
A proven track record of building and leading high-performing teams, ideally across multiple locations or in a pre-opening context.
Entrepreneurial self-starter who takes initiative, solves problems proactively, and thrives when systems are still being developed.
Strong sales instincts and experience driving revenue targets and coaching others to do the same.
Analytical ability, including building reports, interpreting data, and making metrics-backed decisions.
Exceptional organizational skills and ability to manage competing priorities while maintaining momentum and attention to detail.
Outstanding communication skills and ability to connect with people and make clients and team members feel valued.
Hands-on experience in fitness instruction or coaching.
Passion for community building and understanding of the local wellness, fitness, and hospitality community.

Responsibilities

Execute local grassroots marketing initiatives before opening.
Build relationships with local businesses, influencers, and community partners.
Generate community awareness and excitement leading up to launch.
Build and manage a pipeline of prospective founding members.
Support local social media initiatives that drive awareness and membership growth.
Coordinate community events and pre-sale activations.
Recruit, hire, onboard, and develop the founding instructor and Studio Lead team before opening.
Lead onboarding and operational training initiatives.
Foster a culture of accountability, collaboration, and hospitality.
Conduct regular coaching conversations and performance check-ins.
Partner with ownership on launch readiness.
Establish operational processes and studio workflows.
Build schedules, staffing plans, and operational standards.
Ensure opening-day execution is successful.
Coordinate vendor readiness, equipment setup, and operational logistics for launch.
Drive founding membership sales and execute pre-sale and launch campaigns.
Coach the team on consultative sales techniques.
Monitor pre-sale conversion metrics, founding membership goals, and launch-readiness KPIs.
Provide ownership with regular updates on launch readiness and business performance.
Identify opportunities to improve systems and processes.
Support future studio openings as the brand grows.
Lead ongoing day-to-day studio operations following launch.
Teach an average of 6–8 classes per week and maintain an active in-studio presence during a minimum of 25 class times per week.