General Manager

The NOW Little Italy•San Diego, CA
•$70,000 - $80,000

About The Position

The NOW Massage Little Italy is seeking a General Manager to lead its boutique through growth and expansion. The General Manager leads and mentors Front Desk Associates, Massage Therapists, and administrative and leadership teams while overseeing business operations, guest experience, and profitable business practices. The role calls for a people-focused leader who motivates and inspires others, adapts quickly to business challenges, and keeps the team focused on organizational goals. The General Manager represents The NOW’s vision and ensures that member and guest experiences reflect the company’s Brand Truths. The position combines team leadership and development with human resources, guest relations, scheduling, payroll, accounting, budgeting, inventory, safety, and compliance responsibilities. It also includes planning promotions and collaborations with local businesses to enhance the boutique’s brand presence.

Requirements

  • At least 7 years of management and operational experience in the service industry.
  • At least 2 years of industry or similar business experience operating a fast-paced, high-volume business.
  • Human resources experience, including hiring, performance management, and career development.
  • Experience managing operations based on set KPIs.
  • Budget management experience.
  • Business acumen and ability to manage and grow a business based on revenue, expenses, and team performance.
  • Proven track record in sales and building a recurring guest base and sense of community.
  • Excellent customer service skills.
  • Excellent communication, listening, and computer skills.
  • Ability to lead a team and enjoyment of mentoring people.

Nice To Haves

  • Membership program and/or wellness industry experience.

Responsibilities

  • Recruit, hire, and continuously develop Front Desk Associates and Massage Therapists; mentor and coach team members to excel and achieve their goals.
  • Handle human resources responsibilities, including documenting and delivering performance management and maintaining positive team relationships.
  • Deliver a high-level guest experience by addressing floor issues, reviews, feedback, and community engagement; resolve guest issues and employee relations in a manner consistent with The NOW Brand Truths.
  • Build and maintain team schedules to maximize productivity and efficiency while managing payroll and scheduling demands in a timely manner.
  • Perform accounting duties, including managing payroll, minimizing expenses, and executing inventory; monitor budgets and drive sales.
  • Uphold standards of cleanliness, safety, and compliance, including massage therapy laws.
  • Plan and oversee promotions and collaborations with local businesses to enhance brand presence.

Benefits

  • 401(k)
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Free food and snacks
  • Training and development
  • An environment where diversity is celebrated
  • A positive, empathetic, and supportive team and company
  • Aesthetically inspiring work environment
  • Career growth opportunities
  • Generous bonus potential
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