General Manager - Botlink

Packet Digital•Fargo, ND

About The Position

Botlink, a division of Packet Digital, is seeking a strategic, entrepreneurial, and results-driven General Manager to lead the growth of its technology business. The General Manager owns Botlink’s vision, growth strategy, financial performance, and day-to-day operations, working with customers, partners, software development teams, and executive leadership to expand the company’s market presence, grow revenue, and deliver solutions in autonomy, aviation, robotics, and defense technology. The role leads business growth and operations, sets product strategy, develops customer and partner relationships, and recruits and develops teams. The General Manager also champions integrating AI technologies throughout Botlink’s products and business functions and provides regular operational and financial performance updates to executive leadership.

Requirements

  • Bachelor’s degree in Business, Engineering, Technology, Management, or a related field.
  • At least 7 years of leadership experience in software, technology, aerospace, robotics, autonomy, defense technology, or a related industry.
  • Proven success leading cross-functional teams, including software and product development organizations.
  • Strong experience in operational management, budgeting, and financial oversight.
  • Exceptional business development, customer relationship, and negotiation skills.
  • Outstanding communication and presentation abilities.
  • Experience working with autonomous systems, aviation, robotics, unmanned systems, or defense-related technologies.
  • Demonstrated success driving revenue growth and scaling businesses.

Nice To Haves

  • Experience serving government, defense, or commercial technology customers.
  • Background in SaaS, software platforms, connectivity solutions, or mission-critical technologies.

Responsibilities

  • Develop and execute Botlink’s growth strategy and annual business objectives.
  • Identify and close new business opportunities with existing and prospective customers.
  • Expand Botlink’s presence in emerging markets and industries.
  • Represent the company at customer meetings, industry conferences, and trade shows.
  • Deliver regular operational and financial performance updates to executive leadership.
  • Oversee day-to-day business operations across all functional areas.
  • Establish and improve processes, policies, and operational best practices.
  • Manage budgets, forecasting, and expense controls to maximize profitability.
  • Drive continuous improvement initiatives and organizational effectiveness.
  • Ensure compliance with company, safety, and regulatory requirements.
  • Lead product strategy and roadmap development.
  • Partner with engineering and software teams to prioritize product development efforts.
  • Ensure customer needs and market opportunities are reflected in product direction.
  • Drive accountability for product quality, delivery, and customer value.
  • Champion integration of AI technologies throughout products and business functions.
  • Serve as the executive point of contact for key customers and strategic partners.
  • Foster long-term partnerships that support retention, growth, and market expansion.
  • Ensure exceptional customer experiences and timely issue resolution.
  • Identify and secure strategic partnerships that strengthen Botlink’s competitive position.
  • Recruit, develop, and retain high-performing talent.
  • Establish clear goals, expectations, and accountability measures.
  • Build a culture of collaboration, innovation, and performance.
  • Inspire teams to achieve ambitious business objectives.
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