General Manager

Embarc•Sutter Creek, CA

About The Position

Embarc is hiring a full-time General Manager for its upcoming Sutter Creek cannabis retail location, expected to open in late 2026. The General Manager oversees store operations, team leadership, inventory, and the customer experience, ensuring efficiency, profitability, and compliance with company policies and state and local regulations. The role is an exempt position in a retail store open 365 days a year, with evening, weekend, and holiday shifts required based on business needs. The General Manager leads and develops employees, serves as a key contact between global and store staff, supports community relationships, and fosters a culture aligned with company values. They manage store budgets and labor targets, recruiting, schedules, opening and closing procedures, cash handling, merchandising, customer engagement, sales initiatives, and inventory controls. The role also involves maintaining accurate METRC and POS records, managing vendors, analyzing business and inventory reports, and ensuring compliance across store activities.

Requirements

Strong leadership and communication skills with staff and vendors.
Deep understanding of inventory control and compliance procedures.
Highly organized and detail-oriented, with the ability to prioritize multiple responsibilities.
Ability to lead and motivate a team in a fast-paced retail environment.
Proficiency in retail systems, compliance software, and reporting tools.
Proven ability to use training and resources to drive exceptional customer experience and sales.
Experience with the METRC Track and Trace system.
Experience with the Treez POS system.
At least four years of management or supervisory experience in retail or operations.
Experience with computerized inventory and compliance systems.
Ability to safely lift and carry up to 35 pounds.

Responsibilities

Oversee store operations, team leadership, and the customer experience.
Mentor, train, and coach team members, promoting learning, development, and accountability.
Serve as a key point of contact between global and store staff and follow the Collective Bargaining Agreement for hourly team members.
Build a culture aligned with organizational values, make store decisions using critical problem-solving skills, and champion change.
Build relationships with local owners and the Community Advisory Board.
Supervise daily store operations to ensure efficiency and compliance.
Review profit and loss statements and budgets to improve efficiency and profitability.
Build schedules and respond to business conditions to achieve budgeted labor targets.
Proactively recruit and build a pipeline of talent.
Ensure employees follow state and union requirements for work hours, breaks, and safety.
Oversee opening and closing procedures, cash handling, and merchandising.
Implement company policies, legal regulations, and operational improvements; maintain knowledge of state and local licensing and compliance.
Promote accountability across roles and functions and act as a PPSO as needed.
Lead the front-of-house team to provide an exceptional customer and employee experience and exceed sales goals.
Engage with customers, answer questions, and recommend products.
Lead brand education and product knowledge training.
Analyze sales metrics and employee performance to drive business results.
Build customer retention through company loyalty programs.
Oversee communication and execution of sales and marketing initiatives.
Ensure visual merchandising meets company standards.
Drive community engagement, field marketing, and events; manage customer reviews across platforms.
Supervise inventory intake, counts, pricing, transfers, recalls, stocking, and compliance.
Oversee accurate counts and records in METRC and POS systems.
Ensure recurring audits, spot checks, and cycle counts are accurate and timely.
Anticipate demand and manage reorder levels of non-cannabis supplies.
Develop and maintain vendor relationships.
Provide, analyze, and act on inventory reports.
Ensure compliance with state and local cannabis regulations.
Safely lift and carry up to 35 pounds.