General Manager

Barry's•Burlingame, CA

About The Position

The General Manager leads a single Barry’s studio and is responsible for its overall operations, client experience, people management, and performance. The role suits a health and wellness enthusiast who enjoys leading a team, can work with local and remote teams, and thrives in a fast-paced, people-focused setting. The General Manager oversees studio operations and performance, manages and develops employees, supports community marketing and studio culture, and upholds Barry’s mission, vision, values, and hospitality standards. The position requires full-time availability during non-traditional hours, including early mornings, late evenings, weekends, and holidays.

Requirements

  • 3–5 years of fitness management or related experience, such as hospitality, retail, or food and beverage.
  • Bachelor’s degree in Business Administration, Management, or equivalent experience.
  • Financial acumen and ability to understand and assess the financial impact of decisions.
  • Availability for full-time work during non-traditional hours, including early mornings, late evenings, weekends, and holidays.
  • Ability to train, lead, motivate, and delegate to a team.
  • Ability to handle multiple projects in a fast-paced, time-sensitive environment.
  • Ability to work cooperatively and effectively with different personality types, departments, vendors, and clients.
  • Exceptional written and oral communication, organization, and time-management skills.
  • Detail-oriented mindset and focus on customer satisfaction.
  • Strong negotiation, mediation, and problem-solving skills.
  • Dependability and reliability.
  • Friendly, outgoing personality and optimistic, can-do attitude.
  • Professional appearance and behavior.
  • Enthusiasm for the Barry’s brand.
  • Ability to kneel, bend, reach, climb, and stand for long durations.
  • Ability to move and lift equipment and supplies weighing 30+ pounds.

Responsibilities

  • Oversee daily studio operations and management teams across Front Desk, FuelBar, Retail, and Facilities.
  • Manage studio performance and assess key studio, retail, and FuelBar business metrics to make informed business decisions.
  • Oversee labor schedules to ensure adequate coverage and alignment with budgeted hours.
  • Inspect studio spaces and manage facilities projects, coordinating with local and corporate leadership on initiatives and repairs.
  • Maintain a working presence in studios, cover studio management shifts as needed, and mentor employees and managers.
  • Assist with new studio openings when necessary.
  • Coordinate communications among supervisors, peers, and subordinates to ensure departments are supported and supplied.
  • Partner with studio management to recruit, screen, and onboard employees across departments.
  • Assess training across the studio and departments to ensure team members meet Barry’s hospitality standards.
  • Coach employees, conduct performance reviews, and work with the People and Culture Department on personnel concerns.
  • Partner with the Director of Operations on sourcing and hiring management candidates, building a talent pipeline, and improving engagement among skilled team members.
  • Collaborate with local and corporate marketing teams to develop and implement brand initiatives that benefit clients and employees.
  • Collaborate with marketing teams on client and corporate acquisition strategies for the studio, adjusting as needed.
  • Work with leadership to maintain a unified culture and high staff engagement.
  • Uphold Barry’s community and culture standards and live the company mission, vision, and values.
  • Represent the Barry’s brand in the studio and local fitness community.
  • Participate in strengthening the community with studio and regional teams.
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