General Manager

Swickard Marin Corporation, d/b/a Mercedes-Benz of Marin • San Rafael, CA

just now • $250,000 - $400,000 • Onsite

About The Position

Swickard Auto Group is seeking a proven General Manager with full P&L ownership across variable and fixed operations and a leadership record at a Mercedes-Benz or luxury brand store. The ideal candidate will be adept at building cultures, developing managers, and earning guest loyalty. This role involves leading one of Swickard's most prestigious Bay Area stores in a market that rewards excellence, integrity, and a long-term vision. Mercedes-Benz of Marin is an award-winning luxury dealership in San Rafael, serving a discerning market where the General Manager is responsible for ensuring every department, team member, and guest interaction reflects the highest standards.

Requirements

• 3+ years of General Manager experience at a franchised dealership -- required
• Mercedes-Benz or luxury brand GM experience -- required. The MBZ platform, OEM standards, and luxury guest profile are foundational to success in this role
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Proven full P&L ownership -- variable and fixed ops, with demonstrated ability to grow both revenue and profitability
• A leadership approach built on clarity, standard-setting, and steady accountability -- you develop people, not just manage them
• Deep operational expertise across sales, F&I, service, and parts -- you understand how every department connects and how to optimize across all of them
• Strong OEM relationship management -- experience navigating Mercedes-Benz brand standards, audits, and performance expectations
• A guest-first mindset that reflects both the Mercedes-Benz brand standard and Swickard's hospitality-first culture

Nice To Haves

• Veterans encouraged to apply

Responsibilities

• Own the full P&L -- variable operations, fixed operations, and the financial performance of every department within the store
• Lead, develop, and hold accountable a leadership team across sales, finance, service, and parts -- building managers who operate with clarity, discipline, and genuine hospitality
• Drive variable operations excellence -- new car, pre-owned, F&I, and digital retail performance aligned with Swickard and Mercedes-Benz standards
• Oversee fixed operations -- ensuring the service and parts departments operate at full efficiency, strong absorption, and excellent CSI
• Own inventory strategy across new and pre-owned -- allocation management, pricing discipline, aging control, and market positioning
• Protect and strengthen the store's OEM relationship -- maintaining Mercedes-Benz standards, CPO performance, and customer satisfaction benchmarks
• Build and sustain a store culture rooted in hospitality, accountability, and consistent execution -- where every team member understands the standard and is supported to meet it
• Serve as the face of Mercedes-Benz of Marin in the community -- representing the store and the brand with integrity and professionalism

Benefits

• Income potential of $250,000 - $400,000+ annually
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- exceptional GMs at Swickard grow into platform director and executive leadership roles across a 40+ rooftop organization
• The opportunity to lead one of Swickard's most prestigious Bay Area flagship stores
• Employee vehicle purchase and service discounts
• The backing of a growing, hospitality-led automotive group with clear standards, long-term vision, and executive support

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed