General Manager

24 Hour Fitness • Brentwood, CA

8d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in advancing the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to provide an exceptional member experience and achieve sales goals, with an emphasis on membership sales, fitness revenue, and overall club performance. You foster a results-oriented culture based on accountability, motivate the team, maintain a welcoming club environment, and work to exceed business targets.

The role oversees daily club operations, team development, budgets and profitability, member relationships and retention, safety and compliance, and community outreach. The position requires a consistent schedule of either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs, and travel of up to 10% for training sessions and meetings. CPR/AED certification is required within 30 days of hire, and Personal Training certification from a nationally recognized organization is required within 90 days of hire. The company provides access to approved training and certification programs at no cost. A qualifying degree in Exercise Science, Kinesiology, or a related field may satisfy the Personal Training certification requirement, subject to qualification and approval.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams to deliver member and team-member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment; the company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization required within 90 days of hire; the company provides access to a certification program at no cost. A qualifying degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Frequent cognitive ability to learn tasks, remember processes, maintain focus, complete work independently and within specified time frames, make timely decisions, and communicate effectively.
• Frequent keying and use of telephones, computers, printers, and other electronic devices requiring fine manipulation.
• Ability to stand and walk for prolonged periods and spend time on foot supervising the club floor and interacting with members and staff.
• Ability to bend, stoop, climb, reach, and lift or move up to 25 pounds regularly and up to 50 pounds occasionally, with or without assistance.
• Regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts; occasional exposure to loud noise levels consistent with a fitness or gym environment.

Nice To Haves

• Bachelor's degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to grow membership sales, fitness, retail, and other revenue streams and exceed targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Coach and support team members, set clear objectives, delegate responsibilities, leverage strengths, and foster excellence and accountability.
• Build strong member relationships by creating a welcoming, community-focused environment that supports engagement and fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols to protect members and staff and comply with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned to peak business hours and club needs.
• Travel up to 10% of the time to attend training sessions and meetings.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups that facilitate connections with team members and participation in community events, both in person and virtually.
• The company provides access to an approved CPR/AED training program at no cost.
• The company provides access to a Personal Training certification program at no cost.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed