General Manager- Richlawn Turf

Versova•Platteville, CO

6d•Hybrid

About The Position

The General Manager has the opportunity to develop and scale a unique, sustainable business from an established platform in Colorado into a national leader in organic turf management and gardening products. This role is responsible for setting and executing regional and national strategy, driving product development, leading sales and multi-channel marketing, and building multi-site production and distribution capabilities. The General Manager holds full profit and loss accountability while ensuring efficient operations, high-quality product output, regulatory compliance, and strong team engagement aligned with customer and environmental expectations.

Requirements

Bachelor’s degree in operations management, agronomy, turf management, ag business, or related field
12+ years of experience in operations management within lawn and garden products, fertilizer, soil amendments, or agriculture
In-depth knowledge of organic and synthetic fertilizers and soil amendments
Experience in compost and soil production
Strong business acumen with ability to analyze financial and operational data
Demonstrated leadership experience managing diverse teams
Strong problem-solving, decision-making, and communication skills

Nice To Haves

Master’s degree in Finance, Operations Management, or related field
Experience with state and environmental regulatory requirements
Experience scaling operations across multiple sites or regions

Responsibilities

Develop and execute comprehensive business strategy across market expansion, product development, sales, and operations
Own full P&L responsibility, including budgeting, forecasting, and financial performance
Lead fertilizer and soil production operations, ensuring efficiency, quality, and scalability
Collaborate with production and procurement teams to meet customer demand
Establish and monitor KPIs to optimize labor, efficiency, and resource utilization
Develop and implement pricing strategies to drive profitability
Build, lead, and mentor a high-performing leadership team
Foster employee engagement and a culture of accountability and growth
Represent the organization through community and industry engagement
Develop and optimize fertilizer formulations and production processes
Drive continuous improvement in technology, systems, and operational practices
Provide technical expertise to support product quality and innovation
Oversee operational budgets and financial targets
Ensure compliance with environmental, federal, and state regulations
Implement strategies to improve profitability, customer satisfaction, and operational performance
Promote a culture of continuous improvement across all business functions
Identify and implement process enhancements to increase efficiency and productivity
Serve as the public-facing leader of the business, building relationships with community stakeholders and promoting sustainability initiatives