Amazon General Manager — Supplements

Sun Nutraceuticals•Fort Lauderdale, FL

78d•Remote

About The Position

Sun Nutraceuticals, a vertically integrated supplement manufacturer, is seeking an experienced operator to build and scale its Amazon brand division from the ground up. The company has manufacturing infrastructure, formulation capabilities, and working capital to support this initiative. This role is a true general manager position, responsible for the entire Amazon brand division end-to-end, from product identification to scaling sales. The successful candidate will leverage the company's manufacturing advantages to create a portfolio of successful Amazon products.

Requirements

3+ years of hands-on experience managing and scaling a supplement or consumables brand on Amazon (owned a P&L, not just agency work).
Proven track record of scaling an Amazon brand to $100K+/month in revenue.
Deep knowledge of Amazon Seller Central, FBA operations, and inventory management.
Strong Amazon PPC experience with demonstrated ability to manage five- and six-figure monthly ad budgets profitably.
Experience with product research and opportunity analysis in competitive supplement categories.
Ability to build financial models for product costing, margin analysis, and demand forecasting.
Self-starter who thrives with autonomy.
Strong written and verbal communication skills for cross-functional collaboration with manufacturing, creative, and leadership teams.

Nice To Haves

Experience in supplement manufacturing, contract manufacturing, or CPG product development.
Familiarity with tools like Helium 10, Jungle Scout, DataDive, Keepa, or similar Amazon analytics platforms.
Experience with Amazon DSP.
Background in hiring and managing small teams.
Knowledge of FDA/FTC compliance for supplement advertising and labeling.

Responsibilities

Research and identify high-potential product opportunities that leverage in-house manufacturing capabilities across powder, capsule, gummy, and liquid formats.
Work directly with procurement and R&D teams to cost out product opportunities.
Build margin models and sales projections to evaluate and prioritize opportunities.
Present business cases to leadership and participate in go/no-go decisions on new product launches.
Issue purchase orders to initiate production on approved products.
Manage the full Amazon FBA supply chain, including forecasting demand, coordinating production schedules, and submitting POs/MOs to optimize inventory levels.
Work with production and logistics teams to ensure on-time shipments to Amazon fulfillment centers.
Monitor inventory health metrics and prevent stockouts or excess inventory situations.
Collaborate with creative and marketing resources to develop and optimize product listings (copy, images, A+ content, brand story).
Own the Amazon advertising strategy (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP as the business scales).
Manage ad spend day-to-day, optimizing for ACoS/TACoS targets while driving ranking and revenue growth.
Scale the division to $300K/month in revenue within 12 months.
Hire and manage a team to support expanded operations (advertising specialists, catalog managers, etc.) as revenue grows.
Establish SOPs, reporting cadences, and KPIs for the division.