General Manager, Redfin Rentals

Rocket Companies•Seattle, WA

4d•$253,900 - $343,500•Remote

About The Position

Redfin is seeking a General Manager to establish and lead its new advertising sales business targeting property managers. This role reports to Redfin's Chief Product Officer and involves building a modern advertising marketplace from scratch, leveraging Redfin's existing reach to millions of renters. The General Manager will be responsible for designing the pricing model, commercial engine, and scalable systems for this two-sided marketplace, balancing the needs of renters with the business objectives of property managers. This is a mandate with executive-level backing and resources, driven by a commitment to expand Redfin's rental listings business following an agreement with the FTC, with a clear timeline and significant consequences for missing deadlines.

Requirements

10-15 years of commercial leadership experience, ideally in marketplaces, advertising, or B2B subscription businesses, with experience owning both revenue and margin.
Proven track record of rapidly growing revenue in digital businesses that sell demand to SMBs or sales teams.
Experience managing large P&Ls, customer conversations, and frontline insights to make fast, high-impact decisions.
Deep understanding of how AI fundamentally changes business operations and its application in pricing, operations, customer acquisition, and decision-making.
Ability to make bold decisions and aim for widespread business success.
Experience beating larger incumbents.
High-energy, principled team leadership with urgency, optimism, and resilience.
Ability to build diverse, high-trust teams that perform.
Excellent communication skills: listen closely and speak clearly, adapting messages to the audience.
Ability to seek truth, not consensus.
Experience shipping through product and engineering teams that do not report to the role.
Experience delivering against a fixed external date with real consequences for missing it.

Nice To Haves

Multifamily experience
Proptech experience
Listing services experience
Lead-gen economics experience
Partner channels experience
Regulatory experience
Self-serve motions experience

Responsibilities

Build a new business of selling advertising to property managers from scratch.
Design the pricing model, commercial engine, and scalable systems for the advertising marketplace.
Structure a two-sided marketplace where renters get listings and guidance, and property managers get qualified demand.
Oversee a marketplace serving thousands of property managers, ensuring the right inventory reaches the right renters.
Build systems including the Advertiser Portal, Billing System, Sales Team, and inventory acquisition model.
Make bold decisions about what to sell, how to package it, and how to charge for it.
Decide how property managers onboard, how listings flow across brands, how performance is measured, and how demand is priced.
Leverage AI to accelerate pricing, operations, customer acquisition, and decision-making.
Hire exceptional people, grow overperformers, and address underperformance quickly.
Communicate clearly and adapt messages to various audiences, from frontline employees to board members.