General Manager of ASI Landscaping

Autonomous Solutions

About The Position

Provides overall leadership, strategic direction, and commercialization execution for ASI's Landscaping business focused on autonomous mowers, both commercial golf courses and commercial maintenance solutions across all disciplines of commercial mowing (stagged expansion across markets expected). Serves as the enterprise business owner for ASI Landscaping with end-to-end responsibility for product development, commercialization execution, deployment scale, and P&L performance during the Accelerator Phase of ASI's product lifecycle. Leads the transition from pilot deployments to repeatable commercial offerings, maturing a hardened landscaping autonomy platform capable of supporting the majority of commercial applications. Owns the Landscaping P&L and leads cross-functional teams spanning business development, product management, engineering, and deployment operations. Recommends strategic direction, commercialization approaches, development investments and market expansion plans for executive approval while leveraging ASI shared services and enterprise best practices. Represents ASI Landscaping externally with customers, partners, and industry forums to advance ASI's leadership position in autonomous landscaping.

Requirements

Fifteen or more years of progressively responsible leadership experience in Landscaping, autonomy, robotics, industrial technology, or related B2B industries.
Strong commercialization background with demonstrated success scaling products from pilot deployments into repeatable commercial offerings.
Experience leading cross-functional teams, including engineering, product management, and commercial functions.
Proven ability to influence executive stakeholders and drive alignment across matrixed organizations.
Experience building lighthouse customer relationships and expanding deployments into scalable programs.
Strong executive communication skills with experience presenting strategy and performance updates to senior leadership.
Bachelor of Science degree in engineering, business, or related field.

Nice To Haves

Direct experience within commercial fleet mowers, golf course mowing, or Landscaping automation environments strongly preferred.
Direct experience leading early deployments of robotics solutions with consideration for CONOPs design strongly preferred.
MBA or advanced technical degree preferred.

Responsibilities

Serve as the key leader of ASI Landscaping, driving commercialization, deployment scale, and platform hardening for autonomous mowing solutions.
Lead the transition from pilot deployments to repeatable commercial execution, converting lighthouse customer engagements into scalable products, workflows, and customer outcomes.
Own the Landscaping P&L with accountability for revenue growth, deployment velocity, and achieving positive and expanding gross margin performance over time.
Direct a dedicated cross-functional organization, including business development, product management, engineering, and deployment operations, while leveraging ASI shared services such as finance, marketing, legal, HR, and centralized platform engineering.
Drive development of a hardened Mowing platform to cover priority Landscaping applications first, ultimately expanding to cover the majority of Landscaping applications.
Partner with centralized platform engineering to ensure architectural alignment, efficient resource utilization, and adherence to enterprise standards.
Design, present, and influence commercialization strategies, pricing models, and market expansion plans aligned with executive leadership direction.
Partner closely with customers to ensure successful deployments that demonstrate measurable ROI and enable scalable adoption.
Champion a deployment-driven learning culture where field outcomes directly inform product prioritization, CONOPs definition, roadmap decisions, and commercialization strategy.
Represent ASI Landscaping externally in customer engagements, industry events, and strategic market discussions, strengthening ASI's position as a leader in mowing autonomy.
Enhance culture with emphasis on servant leadership. Be a champion for ASI's core values: safety, simplicity, attention to detail, growth, humility, and transparency.
Build scalable processes aligned with ASI's Accelerator model, enabling growth without duplicating enterprise infrastructure.