General Manager - Live Stream Sales and Commerce

Cancelled Breaks•Las Vegas, NV

4d•Onsite

About The Position

This role is for a General Manager at Cancelled Breaks, focusing on Live Stream Sales and Commerce. The position involves leading and developing teams across various operational areas, overseeing daily live commerce execution, driving revenue and growth, and elevating the live production and customer experience. The General Manager will also guide the company's strategic expansion into new live commerce categories, build a leadership structure for sustainable growth, and ensure cross-departmental alignment and financial performance management. The company emphasizes a fast-paced, innovative environment focused on building community.

Requirements

5+ years of leadership experience in e-commerce, live commerce, retail operations, or fulfillment environments
Strong knowledge of sports cards, TCGs, collectibles, or enthusiast-driven markets
Proven ability to scale operations and support category or vertical expansion
A data-driven decision maker comfortable analyzing live commerce funnels and sales performance
Familiarity with streaming technology, live selling platforms, moderation tools, and e-commerce integrations
Exceptional communication, organization, and leadership skills
Bachelor's Degree in Business or a related field
Ability to understand the big picture as well as the details of day to day operations
Knowledge of professional sports
Ability to thrive in a startup-style environment where priorities evolve quickly

Nice To Haves

Active floor presence in both streaming and shipping environments to maintain alignment and real-time decision making
Cross-department collaboration between stream managers, inventory management, and shipping leadership
Ability to operate in a fast-paced, high-energy, live production setting with shifting priorities
Willingness to work flexible hours, including evenings or weekends, aligned with live show schedules
Hands-on leadership style with the ability to step into operational challenges when needed
Strong communication cadence across departments to prevent silos between revenue generation and fulfillment execution

Responsibilities

Lead and mentor teams across live production, sales, marketing, customer support, warehouse, and fulfillment operations.
Build a performance-driven culture focused on speed, accuracy, engagement, and customer trust.
Drive hiring plans, training programs, goal setting, and KPI accountability.
Own end-to-end live commerce execution including scheduling, inventory flow, show coordination, fulfillment, packaging, and shipping logistics.
Ensure seamless collaboration between live hosts, moderators, studio tech, and warehouse teams.
Implement operational improvements across returns, customer communication, and fulfillment workflows.
Develop and execute strategies to grow sales within sports card live shopping while laying the foundation for future vertical expansion.
Monitor and improve key metrics including conversion rates, viewer retention, AOV, and live show ROI.
Identify new business opportunities including partnerships, sponsorships, platform growth, and category diversification.
Maintain high standards for live show quality, pacing, authenticity, and engagement.
Ensure compliance with platform policies, selling regulations, and product verification standards.
Champion community engagement, customer loyalty, and long-term brand trust.
Guide the company’s strategic evolution into new live commerce categories beyond sports cards (collectibles, lifestyle, apparel, tech, and more).
Conduct market research and competitive analysis to inform new vertical launches.
Support onboarding of new platforms, audiences, and live shopping formats.
Build a leadership structure that supports sustainable, long-term growth as the company scales into new verticals and platforms.
Identify, mentor, and develop high-potential leaders within live production, fulfillment, marketing, and customer support.
Establish structured leadership training and development programs to prepare internal talent for expanded responsibility.
Create succession plans for key operational roles to ensure continuity and stability during rapid growth.
Define ownership boundaries and decision-making authority across departments to reduce bottlenecks and role overlap.
Support the launch of new verticals by appointing and developing category-specific leaders.
Foster a culture of accountability, promotion from within, and performance-based advancement.
Act as the unifying leader between stream operations and shipping management.
Ensure real-time coordination between sales velocity and fulfillment capacity.
Build structured communication between stream managers and warehouse leadership.
Drive shared accountability for revenue growth and order accuracy.
Oversee operational budgets, forecasting, vendor relationships, and inventory planning.
Monitor P&L performance and drive cost-efficient, scalable solutions that protect profitability.