General Manager, Floify

Porch Group•Seattle, WA

17d•$206,300 - $288,800•Remote

About The Position

We are seeking a dynamic and experienced General Manager, Floify, to lead Porch Group’s flagship mortgage technology business. Floify is a modern, cloud-based mortgage point-of-sale (POS) platform that helps lenders and brokers streamline the mortgage origination process, delight borrowers, and improve operational efficiency. The General Manager will have full Profit & Loss (P&L) responsibility and will be accountable for driving product innovation, operational excellence, and sustained growth. Reporting to the SVP and Group General Manager for Inspection and Real Estate, this role requires a leader who can blend strategic thinking with hands-on execution to position Floify as the premier digital lending solution in the market.

Requirements

Bachelor’s degree in business, Technology, or a related field; MBA preferred.
15+ years of experience in a leadership role within SaaS or fintech, ideally within mortgage, lending, or real estate technology.
Proven P&L responsibility with a strong track record of driving revenue growth and profitability.
Deep understanding of the mortgage origination process, digital lending platforms, and customer workflows.
Strong strategic and analytical skills, with the ability to translate insights into actionable business initiatives.
Exceptional leadership and team-building skills; capable of scaling an organization in a competitive market.
Excellent communication and stakeholder management skills, with the ability to influence at all levels.
Familiarity with integrations, APIs, and data-driven software platforms a plus.

Responsibilities

Own and execute Floify's growth strategy, defining clear priorities that strengthen market leadership in mortgage technology and align with Porch Group's broader mission of supporting the homebuyer journey.
Drive revenue, profitability, and expense targets with a focus on healthy unit economics and scalable, sustainable growth.
Set the product vision and roadmap, staying ahead of market shifts and competitive dynamics. Develop a deep understanding of the lending ecosystem — loan officers, brokers, and lenders — to ensure strong product-market fit and drive adoption.
Champion a customer-centric culture, delivering intuitive solutions that meaningfully improve borrower experiences and lender efficiency. Partner with marketing, sales, and customer success to grow accounts, increase ARPA, and reduce churn through targeted retention and expansion.
Build a culture of accountability and data-driven decision-making. Define and track the KPIs that matter most — including Net Revenue Retention, product adoption, and NPS — and use them to drive continuous improvement.
Lead and develop a high-performing cross-functional team across product, sales, and operations. Foster collaboration across Porch's portfolio to unlock shared technology, data, and go-to-market capabilities.
Identify and pursue strategic integrations with LOS providers, CRMs, and other industry platforms to extend Floify's reach and utility. Represent Floify at key mortgage technology and housing industry events.

Benefits

Pay Range: $206,300 - $288,800.00 annually
Eligible to receive long-term incentive awards, subject to program guidelines and approvals.
Eligible to receive an annual bonus based on individual and company performance, subject to program guidelines and approvals.
Comprehensive coverage for health, life, and financial wellbeing.
Three (3) Medical plan options, two (2) Dental plan options, and a Vision plan.
Voluntary Critical Illness, Hospital Indemnity and Accident plans.
Pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.
Company paid Basic Life and AD&D, Short and Long-Term Disability benefits.
Voluntary Life and AD&D plans.
Traditional and Roth 401(k) plans are available with a discretionary employer match.
Supportlinc: employer paid wellbeing program providing access to on demand guided meditation and mindfulness exercises, mental health coaching, clinical care and online access to confidential resources including will preparation.
LifeBalance: free resource for year-round discounts on gym memberships, travel, appliances, movies, pet insurance and more.
Flexible paid vacation.
Company-paid holidays of typically nine per year.
Paid sick time.
Paid parental leave.
Identity theft program.
Travel assistance.
Fitness and other discounts programs.