General Manager, Cowboys Club

ASM Global•Frisco, TX

5d•Onsite

About The Position

The General Manager serves as the senior leader of Cowboys Club and is responsible for all aspects of the operation, including member experience, food and beverage, events, financial performance, team leadership, and day-to-day execution. This role is critical to delivering an exceptional hospitality experience that reflects the standards of Cowboys Club, Legends Global, and the Dallas Cowboys organization while building strong relationships and driving sustained business results. This is one of the most important hires within the premium hospitality portfolio and a critical leadership role for Cowboys Club. The General Manager will lead a complex hospitality business that spans member experience, hospitality operations, food and beverage, events, and people leadership, with a direct impact on how members perceive Cowboys Club, the Dallas Cowboys brand, and Legends Global.

Requirements

Strong hospitality leadership background with experience leading luxury hospitality operations.
Proven ability to lead complex operations spanning member experience, food and beverage, events, and financial performance.
Demonstrated success building high-performing teams and developing future leaders.
Strong commercial and financial acumen with the ability to balance guest satisfaction and business results.
Experience working with high-profile guests, members, and stakeholders in premium or luxury environments.
Excellent emotional intelligence, relationship-building skills, and a hands-on leadership style.

Nice To Haves

Experience in private clubs, luxury hotels, high-end restaurants, lifestyle hospitality brands, or premium sports hospitality environments preferred.

Responsibilities

Serve as the senior leader of Cowboys Club and lead all aspects of day-to-day operations.
Establish business objectives, drive execution against strategic priorities, and foster collaboration across departments.
Maintain a highly visible presence throughout the Club with members, guests, employees, partners, and leadership.
Champion service excellence and create an environment where members and guests feel recognized, valued, and eager to return.
Oversee event execution and year-round programming, ensuring every experience reflects Cowboys Club standards.
Lead service recovery efforts, monitor feedback, and build strong member relationships that create a sense of belonging.
Drive revenue growth, manage budgets, control labor and operating expenses, and identify opportunities to improve efficiency while maintaining experience standards.
Partner with culinary and operations leadership to maintain exceptional food and beverage quality, consistency, and innovation.
Recruit, retain, and develop a high-performing team while creating a culture of accountability, hospitality, and continuous improvement.
Lead the development of a vibrant member community through meaningful programming, engagement strategies, and relationship-building initiatives that drive retention, advocacy, and long-term membership growth.