GA4 Architect - R01565127

BrillioLos Angeles, CA
Onsite

About The Position

We are seeking a Solutions Architect who will serve as the senior technical authority for GA4 and GTM implementations. This role will partner with the Senior Data & Analytics Tech Lead to transform solution designs into scalable, high-performance, and privacy-compliant tracking architectures. You will handle advanced technical builds including server-side GTM, GitHub-based deployment workflows, Shopify integrations, consent management frameworks, and programmatic GA4/GTM configuration using APIs.

Requirements

  • 8+ years in web development, analytics engineering, or tagging architecture roles.
  • Expert-level GA4 and GTM (client-side and server-side) implementation experience.
  • Strong JavaScript, HTML, CSS, and GTM custom template development.
  • Proven experience with Git/GitHub workflows and CI/CD pipelines.
  • Advanced debugging skills (Chrome DevTools, Omnibug, Observe Point, network inspection).
  • Hands-on experience integrating Shopify tracking and cookie consent frameworks (Transcend, OneTrust).
  • Practical use of GA4 Measurement Protocol and Admin API for automation at scale.

Nice To Haves

  • Experience with multi-brand or multi-region analytics infrastructures.
  • Familiarity with the music, media, or entertainment industry.

Responsibilities

  • Advanced Technical Implementation: Architect, build, and deploy server-side GTM solutions for scalable, privacy-compliant data collection.
  • Develop advanced GA4/GTM tracking setups, including custom HTML/JavaScript tags, dynamic dataLayer schema, and reusable GTM templates.
  • Implement robust integrations for Shopify, eCommerce platforms, CDPs, CRM systems, and marketing APIs.
  • Manage and optimize GitHub/GitLab workflows for GA HUB version control and CI/CD deployments.
  • Utilize the GA4 Measurement Protocol and Admin API to programmatically update GA4 and GTM configurations in bulk.
  • Consent & Compliance: Integrate GTM with cookie consent management systems including Transcend and OneTrust.
  • Ensure tagging and tracking adhere to GDPR, CCPA, and other privacy regulations.
  • Configure conditional firing rules and server-side filtering for consent-compliant tracking.
  • Quality Assurance & Performance: Create reusable, documented GTM templates and custom scripts with unit testing.
  • Optimize tracking performance to reduce site impact.
  • Debug complex front-end issues involving asynchronous data, SPA routing, and API-based events.
  • Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve tracking infrastructure.
  • Collaboration & Support: Partner with the Senior Data & Analytics Tech Lead to deliver the analytics roadmap without technical bottlenecks.
  • Provide advanced technical mentorship to junior GTM developers.
  • Collaborate with Label, Reporting, Marketing, Paid Media, and Data Engineering teams to ensure smooth technical delivery.

Benefits

  • Great Place to Work® certification
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