GA4 Architect - R01565127

Brillio•Los Angeles, CA

1d•Onsite

About The Position

We are seeking a Solutions Architect who will serve as the senior technical authority for GA4 and GTM implementations. This role will partner with the Senior Data & Analytics Tech Lead to transform solution designs into scalable, high-performance, and privacy-compliant tracking architectures. You will handle advanced technical builds including server-side GTM, GitHub-based deployment workflows, Shopify integrations, consent management frameworks, and programmatic GA4/GTM configuration using APIs.

Requirements

8+ years in web development, analytics engineering, or tagging architecture roles.
Expert-level GA4 and GTM (client-side and server-side) implementation experience.
Strong JavaScript, HTML, CSS, and GTM custom template development.
Proven experience with Git/GitHub workflows and CI/CD pipelines.
Advanced debugging skills (Chrome DevTools, Omnibug, Observe Point, network inspection).
Hands-on experience integrating Shopify tracking and cookie consent frameworks (Transcend, OneTrust).
Practical use of GA4 Measurement Protocol and Admin API for automation at scale.

Nice To Haves

Experience with multi-brand or multi-region analytics infrastructures.
Familiarity with the music, media, or entertainment industry.

Responsibilities

Advanced Technical Implementation: Architect, build, and deploy server-side GTM solutions for scalable, privacy-compliant data collection.
Develop advanced GA4/GTM tracking setups, including custom HTML/JavaScript tags, dynamic dataLayer schema, and reusable GTM templates.
Implement robust integrations for Shopify, eCommerce platforms, CDPs, CRM systems, and marketing APIs.
Manage and optimize GitHub/GitLab workflows for GA HUB version control and CI/CD deployments.
Utilize the GA4 Measurement Protocol and Admin API to programmatically update GA4 and GTM configurations in bulk.
Consent & Compliance: Integrate GTM with cookie consent management systems including Transcend and OneTrust.
Ensure tagging and tracking adhere to GDPR, CCPA, and other privacy regulations.
Configure conditional firing rules and server-side filtering for consent-compliant tracking.
Quality Assurance & Performance: Create reusable, documented GTM templates and custom scripts with unit testing.
Optimize tracking performance to reduce site impact.
Debug complex front-end issues involving asynchronous data, SPA routing, and API-based events.
Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve tracking infrastructure.
Collaboration & Support: Partner with the Senior Data & Analytics Tech Lead to deliver the analytics roadmap without technical bottlenecks.
Provide advanced technical mentorship to junior GTM developers.
Collaborate with Label, Reporting, Marketing, Paid Media, and Data Engineering teams to ensure smooth technical delivery.