FVP - Marketing

PeoplesBank•Holyoke, MA

About The Position

Welcome to PeoplesBank! We are the largest mutually chartered bank in Western Mass and Northern Connecticut, we are proud to lead the way in green values, sustainable energy financing, and charitable giving. Our commitment to operating in the best interest of our customers is matched by our dedication to fostering an inclusive and engaging work environment. We offer excellent compensation, workplace flexibility, and a competitive benefits package to our associates. Our award-winning culture has earned us recognition as the Best Place to Work and Best Local Bank. Join our team of dedicated and innovative individuals and be a part of our dynamic, successful organization. Let's make a difference together! Summary: Are you a strategic marketing leader who thrives on driving growth, elevating brand presence, and shaping the future of a dynamic organization? We’re looking for a forward-thinking, results-driven marketing executive to lead and execute innovative strategies that strengthen our market position and customer experience. As our FVP of Marketing, you will play a critical leadership role—guiding the development and execution of enterprise-wide marketing strategies, enhancing our brand, and driving digital transformation. You’ll partner closely with executive leadership while leading a high-performing team to deliver impactful campaigns, data-driven insights, and measurable results.

Requirements

Master's degree (M. A.) or equivalent; OR four to ten years related experience and/or training; OR equivalent combination of education and experience.
Strong communication skills (written and verbal)
Critical thinking
Excellent time management and organization
Ability to work collaboratively with internal and external partners
Strong work ethic
Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)

Nice To Haves

Experience with CRM (Creation) a plus

Responsibilities

Directs the development and implementation of the bank’s marketing strategy.
Directs and oversees product and service positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Oversees and directs the bank’s brand and corporate image strategy. Aligns the brand elements with the bank’s corporate values, mission, goals and objectives.
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Strategizes and manages the development of digital marketing strategies and new digital projects, including social tools and micro sites.
Manages the development of goals, plans, budgets, cost benefit analysis, priorities and policies for website, digital and social presence
Directs and oversees digital properties including corporate web site, social media platforms and intranet
Ensures effective control of marketing results and directs corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Provide strategic direction and management for tracking/reporting/metrics of digital marketing strategies
Oversees the marketing team, coaches and manages to ensure marketing plan objectives are met.
Establishes and maintains relationships with industry influencers, key community and strategic partners.
Guides preparation of marketing activity reports and oversees presentations to executive management.
Directs the establishment and maintenance of a consistent corporate image throughout all product lines, promotional materials, and events.
Analyzes, interprets, and complies with government rules and regulations.
Other related duties as required